The Hoxton partners with Lacoste for global capsule drop

The Hoxton has partnered with Lacoste to develop a limited-edition capsule collection which centers on room service.

Available globally from September 8 onwards in all 19 Hoxton hotels, the capsule was created together with Los-Angeles based artist Michael McGregor, who is known for transforming hotel stationery and restaurant menus into graphic design objects. The collaboration sees McGregor apply his colourful, playful aesthetic to Lacoste’s signature lifestyle offering, drawing on the rituals and codes of a hotel stay.

Consisting of seven styles for men and women, including reworked versions of Lacoste's iconic polo, the capsule is exclusively available in Hoxton rooms through a bespoke room service menu. Guests can order pieces directly to their door, and the capsule will not be sold online or through wholesale stockists, making the hotel stay the only way to purchase the collection.

The collaboration also extends to the Hoxton’s in-room dining offering, with McGregor curating a menu of personal favourites, including a cheeseburger and fries, French omelette and club sandwich, alongside classic and mezcal Negronis and Champagne. The Hoxton x Lacoste capsule is available in unisex sizes XS to XL, with prices starting at 120 US dollars.

The Hoxton x Lacoste collaboration comes as more brands turn to hospitality for collaboration, using hotels, resorts and beach clubs as platforms for experiential retail and brand building. Recent examples include Burberry’s summer 2025 partnerships with The Standard in Ibiza and One&Only Aesthesis in Greece, Jacquemus’ takeover of the Four Seasons Ocean Club in the Bahamas, and Louis Vuitton’s transformation of Miami’s Casa Neos into an LV poolhouse.