Cambridge Analytica news and archive

H&M Group hires Cambridge Analytica whistleblower

Hennes & Mauritz AB, the company behind H&M, COS and Arket, among other brands, has signed a consultancy contract with Christopher Wylie, the Canadian whistleblower who exposed the Cambridge Analytica scandal. In an email to FashionUnited, Helena Ohansson, spokesperson for the H&M Group, confirmed Wylie has joined the company in December in the...

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Fashion in the news: did our fashion sense elect Donald Trump?

Every Friday, FashionUnited selects the most interesting reads about the fashion industry published across US news outlets. Here’s what you may have missed: This week was shaken by the news that Cambridge Analytica may have used Facebook users’ fashion preferences to send them pro-Trump messages during the 2016 presidential campaign in the US....

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Cambridge Analytica used fashion brands to elect Trump

Political marketing firm Cambridge Analytica supposedly “weaponized fashion brands” to help put President Trump into office. Christopher Wylie announced this surprising news at Business of Fashion’s Voices conference on Thursday. The former director of research for the marketing firm first became a whistleblower earlier this year when he...