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canton fair news and archive

FairsPartner Content

From AI-powered virtual try-on to smart performance features, technology is reshaping the fashion brief

At the third phase of the 140th Canton Fair, AI-powered virtual try-on, temperature-responsive colour, zoned heating and recycled fibres point to a more interactive approach to apparel design and selling. Apparel suppliers are expected to respond to changing use cases, keep garments comfortable in daily wear and stand out in a competitive...

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FairsPartner Content

At 70, the Canton Fair puts scale to the fashion sourcing test

The fair’s third and final phase brings more than 12,000 exhibitors to Guangzhou. For fashion buyers, the test is whether that scale makes it easier to compare products, assess new ideas and build useful supplier relationships. Marking the 70th anniversary of its founding, the 140th Canton Fair Autumn Session runs its third and final phase,...

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