Certilogo news and archive

How to generate value with Digital Product Passports

Making every product tell its own story. The fashion industry is evolving beyond selling products; today, brands are expected to deliver immersive experiences that deepen customer connection and craft experiences that feel alive, personal, and lasting. Enter connected products: garments and accessories that keep the conversation going well...

BusinessPartner Content

The Strategic Approach to Digital Product Passport Implementation

How Certilogo is enabling leading fashion brands to transform DPP compliance into competitive advantage As the 2027 EU Digital Product Passport deadline approaches, fashion brands are evaluating different implementation strategies. While some focus primarily on compliance requirements, others are recognizing broader strategic opportunities...

BusinessPress Release

Digital Product Passport: A New Era of Trust and Transparency in Fashion, Starting with Consumers, According to a Certilogo Survey

A survey conducted by Certilogo*, leader in secure end-to-end Digital Product Passports in the fashion industry, reveals that consumers are surprisingly ready to interact with Digital Product Passports (DPP), a technology that is set to revolutionize the fashion and luxury industry. Conducted in collaboration with SDA Bocconi Monitor for...

BusinessPress Release

Certilogo and Camera Nazionale della Moda Italiana together for product authentication. A new collaboration with WRÅD by Matteo Ward

Within the scope of their partnership, Certilogo and Camera Nazionale della Moda Italiana are collaborating to raise awareness on how authentication can play a fundamental role in building trust between brands and consumers. Certilogo, a leader in cutting-edge technology solutions for digitizing products and secure digital authentication, has...

BusinessPartner Content

Certilogo: Navigating the Digital Product Passport Landscape for U.S. Brands

U.S. brands exporting to Europe: are you ready for the Digital Product Passport (DPP)? This new EU regulation is poised to reshape the fashion industry, demanding unprecedented transparency and traceability throughout the supply chain. The European Union's upcoming Digital Product Passport (DPP) regulation going into effect as early as 2027 is...

Featured

Fashion

Ebay unveils new resell feature to transform recommerce experience

Online marketplace Ebay, which has been placing itself at the forefront of the recommerce clothing market, has unveiled a new ‘click-to-resell’ feature that will make it easier for sellers to list their pre-loved clothing with just “a few clicks of a button”. The new ‘resell on Ebay’ feature has been designed to transform the way consumers can...

Member

Business

LVMH adopts blockchain authentication technology

According to a new report from Certilogo, access to a quick and simple confirmation that a product is authentic will soon be the new normal in luxury thanks to LVMH and blockchain technology. The report, "Making Blockchain Real: LVMH and the Future of Authentic Luxury", explores the cultural and commercial potential of blockchain technology for...

Member

Retail

Diesel to roll out wearable authenticity tool

London - Italian denim label Diesel is set to roll out a new verification tool which aims to authenticate its jeans in its fight against counterfeiting by the end of the year. Diesel has teamed up with Certilogo to produce a heat-printed QR code label which will be attached to all its denim jeans. Wearers will be able to either scan the code...