Certilogo: Navigating the Digital Product Passport Landscape for U.S. Brands

U.S. brands exporting to Europe: are you ready for the Digital Product Passport (DPP)? This new EU regulation is poised to reshape the fashion industry, demanding unprecedented transparency and traceability throughout the supply chain. The European Union's upcoming Digital Product Passport (DPP) regulation going into effect as early as 2027 is set to revolutionize how products are tracked and traced throughout their entire lifecycle, impacting businesses globally.

For brands exporting to Europe, understanding and complying with these requirements is crucial for continued market access and a competitive edge. Instead of viewing DPPs as a compliance challenge, brands should evaluate a strategic implementation that unlocks the potential of DPPs to enhance traceability and combat counterfeiting, in line with the industry’s broader goals of sustainability and ethical practices. This is where Certilogo, leader in cutting-edge technology solutions for digitizing products and secure digital authentication, steps in as an invaluable partner, providing a comprehensive overview of DPPs, their implications for US brands, and helping companies seamlessly integrate these changes with a strategic guide to navigating this new landscape.

Why DPPs Matter for U.S. Brands Exporting to Europe

The DPP is a digital record that provides detailed information about a product’s lifecycle, from production to disposal. It aims to enhance transparency, traceability, and sustainability in the supply chain. Compliance with DPP regulations is increasingly mandatory for brands operating in Europe, making it crucial for U.S. brands to stay informed and prepared. There are also challenges and concerns: implementing DPPs requires significant investment in technology and infrastructure, as well as collaboration across the supply chain to ensure accurate and comprehensive data collection.

With Certilogo’s comprehensive end-to-end secure and turn-key solutions brands are able to implement a compliant Digital Product Passport (DPP) without added complexity. Built on decades of experience, the future-proof DPP is adaptable to every brand’s needs, and provides flexibility with add-on services such as secure digital authentication and resale or repair that enhance consumer engagement and safeguard product value.

“Our Digital Product Passport framework helps fashion and luxury brands implement an ecosystem that encompasses the entire product lifecycle, from design and manufacturing to end-of-life. With almost 20 years of experience, we have built a collaborative blueprint for end-to-end DPP solution that involves all stakeholders, including suppliers, manufacturers, and consumers.”- said Michele Casucci, Founder and General Manager of Certilogo.

Benefits of a future-proof Digital Product Passport:

Enhanced Supply Chain Transparency: Certilogo supports brands track the necessary supply chain information to ensure EU DPP compliance and helps them showcase product data in consumer-relevant, engaging experiences that deliver transparency and build trust. This transparency is essential for meeting the DPP's stringent upstream traceability requirements and building connections with customers founded on trust.

Efficient Data Management: Collecting and managing the vast amount of data required for a DPP can be daunting. It is important that brands choose a partner that simplifies this process, ensuring accuracy and compliance while minimizing administrative burden.

Elevated Consumer Engagement: DPPs empower consumers with access to product upstream traceability information, fostering transparency. An engaging customer experience can enable brands to share compelling stories and personalized experiences directly with their customers.

Assured Regulatory Compliance: Navigating the complexities of evolving regulations can be challenging. Certilogo stays ahead of the curve, ensuring DPPs meet all necessary requirements and are capable of unlocking long-term value with added value services.

Unlocking Circularity: Certilogo works closely with brands to design DPPs that embrace circular business models by facilitating product repair, resale, and recycling, aligning with the growing consumer demand for sustainable practices.

Protecting Brands and Consumers: embedding authentication into the DPP not only ensures product authenticity but also enhances consumer trust and engagement and is a bedrock element of a future-proof solution. The integration of secure digital authentication enhances commercial traceability by allowing brands to monitor their supply chain effectively, ensuring that products reach consumers through legitimate channels. This not only protects brand integrity but also provides valuable insights into product distribution and lifecycle.

Allowing maximum flexibility: Certilogo offers two end-to-end DPP solutions catered to brands evolving needs.

• The secure DPP, which ensures compliance, together with upstream and downstream services as well as secure digital authentication, guaranteeing that the experience is trustworthy, and protects brands value and customers.

• The turn-key DPP, an integrated and customizable solution that reduces complexity by seamlessly ensuring compliance with upstream and downstream services, with the flexibility to activate new capabilities such as authentication in the future.

With over 18 years of experience, Certilogo has connected over 540 million products for numerous fashion and luxury brands through consumer-facing solutions. This extensive experience has shown that one-size-fits-all solutions do not serve brands best, as each has its own unique needs and challenges. Therefore, Certilogo offers diverse, modular, and interoperable solutions that address these evolving needs by providing alternative options. Certilogo’s solutions include end-to-end secure-by-design Digital Product Passports (DPPs) as well as end-to-end turn-key solutions and connected product implementations designed for brands to gather valuable insights while preparing for their strategic approach to DPP implementation.

About Certilogo

Certilogo provides an advanced SaaS platform based on Artificial Intelligence, used by millions of consumers around the world to instantly connect with the brands they love via smartphone to verify the authenticity of the products they purchase, access end-to-end secure and turn-key Digital Product Passports, engaging content, product information, and services offered by the brands. Certilogo offers a comprehensive suite of solutions designed to help brands navigate the complexities of the DPP and unlock value.

Leveraging Certilogo's expertise and technology means navigating smoothly the complexities of DPP implementation to simplify it from the outset and optimize your investment for maximum long-term benefits.

Discover more about Certilogo services and solutions here.