Childrenswear news and archive

Janie and Jack launches special collection with American Girl

Children’s fashion brand Janie and Jack has unveiled a new collection with none other than American Girl, one of the US's most beloved and classic brands of dolls with a story. The new collaboration is inspired by some of American Girl’s most iconic historical characters, Samantha, Addy, and Kirsten, and features key elements from Janie and Jack...

Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

Report

Littlest Luxuries merges with Little Fashion House

Littlest Luxuries, a pre-loved childrenswear destination for ages 0-16 years has relaunched following a merger with childrenswear resale platform Little Fashion House. Headquartered in London, the peer-to-peer business is looking to become the leading authenticated marketplace for pre-loved designer childrenswear to provide a solution to the...

Retail

Pink Chicken opens debut store in Savannah, Georgia

Pink Chicken, childrenswear and ladieswear brand, has opened its first brick-and-mortar store in Savannah, Georgia. Located in the city center at 216 West Broughton Street the new boutique features the brand's collections of vibrant colored and original printed garments, as well as selected accessories and home wear. "We can't wait to meet our...

Fashion

Brochu Walker expands into childrenswear

Luxury lifestyle brand Brochu Walker has announced its first-ever foray into childrenswear to create the “ultimate mommy and me moments”. The ‘Maman et Moi’ (Mommy and Me) collection features a girl’s version of its bestselling feminine and versatile ‘Havana Dress’ for women, which the brand first introduced in 2020 and is still the cornerstone...

Fashion |In Pictures Featured

Gap unveils collaboration with Palace

American fashion and lifestyle retailer Gap has unveiled a new collaboration with London-based skate label Palace for adults and kids. The collection launching on March 22 is described by Gap as “an ode to the brands’ shared heritage - highlighting self-expression, individuality, and community through pieces inspired by ’90s style, skate...

Fashion |In Pictures

Trotters London launches Peppa Pig collaboration

British, family-owned children's brand Trotters London has unveiled an exclusive collaboration with Hasbro’s children’s character Peppa Pig using Liberty Fabric. The playful collection for Peppa Pig’s 20th birthday offers clothing styles for babies and girls, including dresses, tops, skirts, knitwear, and accessories, utilising brand-new Liberty...

Fashion

Arket partners with circular platform Bundlee

H&M-owned Arket has announced a collaboration with Bundlee, a children’s clothing rental service. Founded in London in 2018, Bundlee specializes in circular children's apparel and extending the lifespan of a category which is typically worn for a limited time. Through the partnership, subscribers gain access to the rental of Arket’s essential...

Fashion

Children's wear FW24 buyers guide

Pitti Bimbo 98 was held from January 17-19, 2024 and featured childrenswear for the FW24 season. It is considered to be the premier childrenswear show in Europe, both in size and in the quality of the brands on display. Many companies involved in the fair adhere to GOTS, (The Global Organic Textile Standard), whose label assures eco-friendly...

Fashion Featured

Labels to Watch: Children's fashion labels from Pitti Bimbo

All eyes are currently on Florence. After the men's fashion fair Pitti Uomo, attention now turns to the childrenswear. For the 98th edition of Pitti Immagine Bimbo, which focuses on clothing, accessories and lifestyle for the little ones, FashionUnited has rounded up some promising brands and new additions to the event, which transformed the...

Fashion

Vetements launches children's clothing for the bold parent

Luxury fashion brand Vetements, known for its bold designs and oversized clothing, is now releasing children's clothing. The collection by creative director Guram Gvasalia includes the brand's signature graphic T-shirts and main collection, but for children, according to WWD, which reported the news after visiting the brand's Paris showroom....

Fashion |In Pictures

Phase Eight unveils debut childrenswear collection

British womenswear brand Phase Eight, known for its occasionwear, is launching its first-ever childrenswear collection on January 25. The limited-edition childrenswear collection for girls aged 3 to 12-years-old features a range of “mini-me” party dresses, alongside special occasion dresses tailored for weddings, christenings “and memory making...