INTERVIEW_ After our article on the shopping behavior of Chinese travelers abroad (see “Study: Chinese luxury tourist spending in Europe” of January 27th), we were curious to go deeper and find out more about how the study was carried out and how European retailers and brands could profit from it. In conversation with James Button, head of the...
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It is a well- known fact that Chinese travelers like to stock up on coveted luxury fashion items, accessories and shoes of their favorite brands when spending time in Europe. Thus, Chinese consumers are having a growing impact on the European luxury market. Not so well known is how Chinese high spenders go about their shopping when abroad. One...