consumer experience news and archive

Will you still have a store to open tomorrow?

It doesn’t take much observation to notice that a radical change is raging through our current retail landscape. A change that is not only affecting retail, but the consumer industry as a whole. The hospitality business, the food and service industry, travel, financial services, energy, entertainment, fashion, the leisure industry and any other...

Retail

Brand loyalty is mainly based in customer experience

Brand loyalty is only as good as your last customer experience, according to a report conducted by the Sitel Group. Analysts have already discovered that a brand’s sociopolitical actions can have more of an effect on young consumers’ engagement than pricing or quality, but it turns out that customer service experience is of similar importance to...