Dutch jeanmakers Denham has partnered with Candiani, leaders in responsible denim production, to launch the world’s first biodegradable, stretch denim created using plant-based yarns as consumers demand blue jeans to be greener. The new stretch fabric denim is made from organic cotton wrapped around a natural rubber core and is free from...
Nov 14, 2019
Premium denim brand Denham has seen its fair share of changes recently: it’s changed hands to new Chinese owners, Trendy China Group Co. Ltd., and has moved its headquarters from the heritage canal house in the center of Amsterdam, to the shipyard-turned-creative-hub of NDSM. Already boasting its own bar, large showroom spaces and an expansive...
Jan 23, 2019
Social media democratizes fashion - no longer do you have to be in with the mainstream fashion media to get eyes on your products. It is the perfect eCommerce tool because it gives you a stage, and, if you know how to use it, you can reach your audience. Sometimes the moments in a day line up just the right way Wishing you a lovely day ahead,...
Jul 6, 2018
When Adriano Goldschmied, co-founder of leading Italian denim label Diesel, better known as the 'Godfather of Denim', was asked to explain the special bond that exists between the Netherlands and denim, his answer was clear and concise: ”The Dutch have jeans in their blood. Denim fits with their mindset.” Amsterdam has the reputation of being...
Oct 4, 2017
Amsterdam - One pair of jeans retails for as little as 20 euros - others as much as 500 euros - now try explaining that to the consumer. Denim is a complex product and the production process consists of many steps, all of which contribute to the final price tag. How does a denim brand explain to its customers how its products are made? How do...
Dec 9, 2016
For those who secretly have no idea what selvedge denim is but have heard that the best denim fabric comes from Japan (although they still don't know why.) Or for those who bluff their way through specialist stores talking to the staff, whilst they frantically try to hide that they have no idea what jeans made from raw denim are, comes...
May 6, 2015
The show will go on: There seems to be little holding Karl-Heinz Müller back from continuing on with his vision for German fashion trade show Bread & Butter. The managing director and founder of B&B has officially revealed plans today for the trade fair's revival. As part of Berlin Fashion Week, Bread & Butter will host a small show, with forty...
Jan 9, 2015
“[Kingpins] was something we really missed in Europe,” said Barbara Gnutti, exports manager for Italian denim supplier ITV Denim, during the opening of the first European edition of Kingpins, the boutique denim sourcing trade fair. First launched in New York City in 2004 by Andrew Olah, the invitation-only denim event has grown over the years...
May 8, 2014
