Desigual news and archive

Desigual reinforces China commitment with ninth Shanghai store opening

Desigual continues to consolidate its international expansion strategy with the opening of a new store in Taikoo Hui, one of Shanghai's most exclusive shopping centres. With this new 160 square metre space, the company now has nine stores in China and reaffirms the country's strategic importance within its global growth plan. Credits: Desigual...

FashionPress Release

Desigual & Masha Popova: the collaboration that reinterprets Desigual's DNA with rebellion and sensuality

A collection that celebrates the freedom to express oneself through fashion, without following established rules. Desigual and Masha Popova present their first collaboration , a collection created in partnership with the Ukrainian designer based in London. This collaboration is part of the brand's strategy to strengthen its international...

Fashion

Desigual partners with Masha Popova to reinterpret archive, accelerate UK growth

Desigual presents its first collaboration with London-based Ukrainian designer Masha Popova. The collection will be available at all the brand's points of sale from February 17. Founded in Barcelona in 1984, the Spanish brand is undergoing a transformation that encompasses its collections, image and operating model. The aim is to reconnect with...

Retail

Desigual returns to India via Myntra partnership

Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...

Fashion

Desigual advances premiumisation strategy, partners with Egonlab for collection

Madrid – Desigual has just announced the upcoming launch of a capsule collection, co-developed with the Parisian house Egonlab, founded by creative duo Florentin Glémarec and Kévin Nompeix. This collaborative project is part of the brand's ongoing 'premiumisation' strategy. This strategy has already led the Thomas Meyer-owned brand to launch its...

Featured

Fashion

Desigual unveils new “Studio” line from Barcelona

Barcelona – Following the catwalk show in June 2024, which marked a new chapter for the brand founded by Thomas Meyer, Desigual held another runway presentation on Wednesday, September 10, again in Barcelona (Spain). This showcased the first collection of its new premium line: “Desigual Studio”. Held within the “Nau de Turbines” at Barcelona’s...

Fashion

Desigual and Botter collaborate on 'High Tides' capsule collection

Madrid – Desigual is staying true to its roots while embracing fresh creative expressions within the framework of traditional clothing. The brand has teamed up with Dutch label Botter to create a collaborative capsule collection, available first to members of the Desigual Club. Originally announced in mid-July by the Spanish brand and...

Featured

Fashion

Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

Fashion

Desigual elevates its offering with new premium line, ‘Studio’

Madrid – Spanish fashion multinational Desigual announced the launch of ‘Desigual Studio’, a new premium fashion line. This launch builds upon the brand’s diversification and repositioning strategies, elevating its market value. The line will officially debut at a catwalk show in Barcelona this September. Founded in Barcelona in 1984, Desigual...

FashionPress Release

Desigual maintains its commitment to strategic collaborations and launches a second capsule with New Yorker Tyler McGillivary

Desigual continues to advance its strategy of collaborations with unique and transformative designers and presents its second collection with New York designer Tyler McGillivary. The new collection, which will be available from May 8 at all Desigual points of sale, is a tribute to spring and the language of flowers. Collecting and sharing them...

FeaturedMember

Business

Desigual closes 2024 with sales of 332 million euros

Madrid – Spanish fashion multinational Desigual reported its key economic indicators recorded at the close of its last financial year, 2024. The company completed the year with a turnover of 332 million euros. Based on information provided by the Spanish company's management, Desigual closed the 2024 financial year with total sales of 332...

FashionPress Release

“Not a Doll": Desigual and Ester Expósito join forces against stereotypes in a fashion campaign with a message

Desigual launches its Spring/Summer 2025 campaign, "Not a Doll," starring actress Ester Expósito, taking another step as a bold, contemporary, and community-connected company. True to its rebellious DNA, Desigual continues to position itself as a brand that not only designs fashion with character but also promotes a vision of style as a form of...