Desigual reinforces China commitment with ninth Shanghai store opening
Desigual continues to consolidate its international expansion strategy with the opening of a new store in Taikoo Hui, one of Shanghai's most exclusive shopping centres. With this new 160 square metre space, the company now has nine stores in China and reaffirms the country's strategic importance within its global growth plan.
The opening comes at a particularly relevant time for the brand. It ended 2025 with a 113 percent growth in sales in the Chinese market compared to 2024, reflecting the positive reception of its new phase. This momentum is largely due to the joint venture agreement established in 2022. The agreement has strengthened the brand's presence in both physical and digital channels, allowing it to double its turnover compared to the previous year.
New space reflecting Desigual's evolution
The Taikoo Hui store incorporates Desigual's new creative retail concept. This architectural proposal connects with the brand's innovative and experimental DNA and is part of its global transformation process. The space features organic lines, contemporary materials and a vibrant aesthetic, seeking to offer a more immersive and emotional customer experience.
This concept reinforces the firm's evolution towards a more current and premium image, consolidating a new generation of stores designed as meeting points between creativity, design and experience.
Global product proposal with local adaptation
The store primarily features all of Desigual's collections, including the main collection and trend-led drops. It also showcases all collaborations with international designers like Masha Popova, integrated within the brand's creative narrative.
Additionally, the space incorporates a selection designed specifically for the Chinese market. This represents approximately 20 percent of the total selection, reflecting the strategy of local adaptation without losing Desigual's global identity.
Taikoo Hui, key enclave for Asian expansion
Considered a true destination for fashion and luxury enthusiasts, Taikoo Hui is notable for its large-scale pop-up experiences and installations. These have established it as a benchmark for the local fashion community.
Located in one of Shanghai's most dynamic retail areas, the centre has established itself as an international hub for premium fashion and lifestyle. Desigual's presence in this strategic location enhances the brand's visibility in Asia. It is part of an accelerated expansion that has led to the opening of nine stores in China in less than two years.
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