Dior news and archive

Will luxury's musical chairs continue in 2025?

The luxury industry is in flux, grappling with shifting consumer preferences, economic pressures, and a pronounced slowdown in growth. For many houses, 2024 is not ending on a high note. Sales growth, once propelled by logo-laden accessories and high-visibility branding, is losing momentum as younger, more discerning shoppers increasingly favour...

Fashion |In Pictures Featured

Christmas displays from around the world

With Christmas fast approaching, FashionUnited has rounded up the best of this year’s festive displays, from Sir Paul Smith’s takeover at Claridge’s in London to Selfridges maximalist take on the holiday season, Saks Fifth Avenue’s dazzling 100th-anniversary showcase in New York, Fenwick’s 12 Days of Christmas in Newcastle, Dior’s showstopping...

Retail

"Goldmine": Dior opens concept store in Bangkok

Dior is wrapping its latest concept store in gold. With the Dior Gold House in Bangkok, the French luxury brand is opening a place that combines luxury, art and culture, the company announced on Monday. The store, which is located in Bangkok's Ploenchit district, opened on December 8 and is part of the Dior Around the World initiative, which...

Fashion

Dior to release a documentary dedicated to cruise show in Scotland

French luxury fashion house Dior will unveil a documentary delving behind the scenes of its 2025 cruise show, which took place in June in Drummond Castle gardens in Scotland. Entitled ‘Dior in Scotland,’ the documentary will be launched on Dior’s YouTube channel on December 4 and share exclusive footage of Maria Grazia Chiuri’s cruise show,...

Fashion

Dior to show its 2026 Cruise collection in Rome

A downturn in consumer spending has seen luxury houses strategically reimagining cruise collections not just as seasonal showcases, but as commercial conduits to engage new markets and diversify their global clientele footprint. Dior's latest announcement—a cruise 2026 show set in Rome next May—shows how luxury brands are transforming these...

Business

After scandal in Italy: Dior strengthens its own production capacities

Following a scandal involving suppliers in Italy, the French luxury house Dior wants to take over a larger part of its own production chain. According to a report from industry magazine WWD, the company has announced the creation of a new industrial department, which will aim to strengthen production capacities in the long term and ensure the...

FashionPress Release

The campaign for the Dior Spring 2025 men's collection

Through the looks of the Dior Spring 2025 line, Kim Jones dreams up an everyday wardrobe, proposing a contemporary and audacious reinterpretation of the archetypes of masculine elegance. A creative impetus highlighted by a unique, hypnotic campaign that resonates like an invitation to escape and assert oneself. Photographed by Rafael Pavarotti,...

BusinessFeatured

The price of reinvention: What’s at stake when brands change their creative directors?

What drives creative director changes? Is it a dip in sales, a shift in the board's vision, or pressure from investors? And more importantly, what are the financial consequences when a brand changes its creative director? Massimiliano Giornetti, director of Polimoda and former designer for luxury brands like Salvatore Ferragamo and Shanghai...

Report|Opinion Featured

LVMH sales dip signals broader challenges for the luxury industry

A 5 percent decline in quarterly sales may not spell disaster for LVMH's annual revenue, but for a bellwether like this luxury giant, the stagnation in its fashion and accessories portfolio signals broader challenges for the entire industry. LVMH, long heralded for its ability to weather economic downturns and outpace its competitors, is now...

People

Is Jonathan Anderson taking over at Dior?

Jonathan Anderson could become the next creative director at the French fashion house Dior. The Northern Irish designer just celebrated his 10th anniversary at Loewe. Now he could possibly change his creative leadership chair and take over at the fashion house Dior, which also belongs to the French luxury goods group LVMH. The appointment is...

Fashion |Marketing Featured

A Lacoste event at the Great Wall of China highlights the art of marketing activations

In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...

Video

Video: Dior SS25

Watch Dior’s runway show at Paris Fashion Week showcasing their SS25 collection. Video: Dior via YouTube Promotion Read more about Dior on their brandpage