Drop culture news and archive

Pizza Hut has dropped a streetwear collection

In the latest edition of unlikely companies to launch fashion collections, Pizza Hut has announced a streetwear drop. The US restaurant chain has released a limited-edition capsule collection, aptly named ‘Pizza Hut Tastewear’, which comprises a tracksuit, t-shirt, slides, a bejewelled pepperoni chain and a cup, all in the company’s classic red...

Jul 28, 2021

Fashion

Farfetch to launch product drop retail model starting in April

Farfetch is the latest retailer to take part in product drops. The luxury e-commerce platform has announced its upcoming Beat program, which will entail limited-run product releases of fashion and sneakers on a weekly basis. Launching in April, Farfetch Beat will work through the retailer's app, offering new items from brands including...

Feb 20, 2020

Fashion

Amazon taps into ‘drop culture' with new influencer-designed collections

US retail giant Amazon is trying its hand at drop culture, the streetwear-lead trend that sees brands offering limited-edition items in small quantities and at select retail locations. The new venture, aptly named The Drop, will see Amazon release influencer-designed collections at unspecified moments every few weeks, with each collection going...

May 23, 2019

Retail

Drop culture is coming to IKEA

It looks like the ‘hype’ sales tactic employed by the likes of Supreme and Burberry has spread to the world of furniture. Ikea has announced on Instagram that it is launching limited-edition T-shirts in the Netherlands to celebrate its 75th birthday. With catchy phrases like ‘Billy is my homeboy’, Ikea is paying tribute to their own bestselling...

Nov 1, 2018

Retail |IN DEPTH

The business of hype: why so many fashion brands are now doing “product drops”

16 seconds. That’s how long it took for Rimowa’s suitcase collection in collaboration with streetwear brand Supreme to sell out, despite its starting price of 1600 US dollars. Both labels announced the collaboration by simply posting a picture of the product on social media, alongside its release date -- a mere three days ahead. View this post...

Oct 17, 2018