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How Amazon Prime Day is influencing the ecommerce landscape

Prime Day, Amazon’s annual sales event for Amazon Prime subscribers, kicks off July 15 at 12 a.m PST. This year’s Prime Day will last 48 hours instead of 36, with some early deals popping up on Amazon’s website several days before the event, turning it into a week-long discount bonanza. Much like Black Friday, Amazon Prime Day has become a...