electric news and archive

Volcom sells Electric brand

Volcom, part of Kering’s Sport and Lifestyle portfolio, confirmed that it has sold the premium sportswear brand Electric via a management buyout led by Electric’s chief executive officer, Eric Crane. Electric is a Californian premium sports and lifestyle brand, rooted in Southern California’s rich action sports, music, art and customisation...

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Business

Volcom sells Electric brand

Volcom, part of Kering’s Sport and Lifestyle portfolio, confirmed that it has sold the premium sportswear brand Electric via a management buyout led by Electric’s chief executive officer, Eric Crane. Electric is a Californian premium sports and lifestyle brand, rooted in Southern California’s rich action sports, music, art and customisation...

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People

SoCal brand Electric hires new sales manager Etienne Pinon

Los Angeles Electric label announced its new sales manager EMEA as Etienne Pinon. Electric is known for its sports and lifestyle accessory brand that is largely influenced from Southern California’s art, culture, and sports. Electric focuses mainly on selling products such as sunglasses, watches, goggles, bags, and other activewear accessories...

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