SoCal brand Electric hires new sales manager Etienne Pinon

Los Angeles Electric label announced its new sales manager EMEA as Etienne Pinon.

Electric is known for its sports and lifestyle accessory brand that is largely influenced from Southern California’s art, culture, and sports. Electric focuses mainly on selling products such as sunglasses, watches, goggles, bags, and other activewear accessories that cater to the SoCal sports lifestyle.

Pinon has had more than 15 years of experience in the sports industry and international sales. “I’m more than excited to join such a great team and start working for a brand that represents the California culture I’ve always loved,” said Pinon. In his past, he has held the position of head of sales for Europe at Neff Headwear, as well as working as director of sales and merchandising at Podium. Pinon has handled other popular brands such as Lakai, DVS, and Matix.

The global brand hopes that Etienne can strengthen their partnerships with retailers and help unite the sales force of the company. Anthony Cazottes, general manager of Electric, says Pinon’s lifestyle as well as his extensive sales experience make him the “perfect fit” for the role.

Electric is known as a world leader in apparel and accessories. Founded in 2000, the California brand has been known for its quality products that represent an active and sporty lifestyle.