Elizabeth and James news and archive

Elizabeth and James announce an exclusive partnership with Kohl's

Elizabeth and James, the women's apparel brand founded by childhood stars Mary-Kate and Ashley Olsen in 2007, is going downmarket and nationwide. The brand announced a new partnership with Kohl's, which will result in the brand's product line selling exclusively through the American retailer both in stores and online. Elizabeth and James will...

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Retail

Elizabeth and James to be sold exclusively at Kohl’s

Ashley and Mary-Kate Olsen are taking Elizabeth and James to the mass market. Beginning with the brand’s holiday collection, the fashion brand will be sold in a majority of Kohl’s brick-and-mortar-stores as well as online at kohls.com, according to WWD. The mass retailer will have exclusive rights to sell Elizabeth and James clothes, handbags,...

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Business

Mary-Kate and Ashley Olsen unveil new plan for Elizabeth and James

After successfully launching and creating multiple fashion lines, the dynamic duo has not gone soft. Mary-Kate and Ashley Olsen have recently unveiled a new brand strategy for their contemporary Los Angeles-based brand Elizabeth and James. The new strategy include retail expansion, international growth, and wider distribution. The company,...

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Fashion

Mary-Kate and Ashley Olsen bring their contemporary line in-house

Los Angeles - Mary-Kate and Ashley Olsen have gained fashion mogul status through their various lines. Recently, the dynamic pair announced that they are bringing their Elizabeth and James label in-house for the first time since it was established. Jaya Apparel Group, the licensee for the label, has been with Elizabeth and James since its launch...