Elizabeth and James, the women's apparel brand founded by childhood stars Mary-Kate and Ashley Olsen in 2007, is going downmarket and nationwide. The brand announced a new partnership with Kohl's, which will result in the brand's product line selling exclusively through the American retailer both in stores and online. Elizabeth and James will...
Apr 11, 2019
Ashley and Mary-Kate Olsen are taking Elizabeth and James to the mass market. Beginning with the brand’s holiday collection, the fashion brand will be sold in a majority of Kohl’s brick-and-mortar-stores as well as online at kohls.com, according to WWD. The mass retailer will have exclusive rights to sell Elizabeth and James clothes, handbags,...
Apr 10, 2019
After successfully launching and creating multiple fashion lines, the dynamic duo has not gone soft. Mary-Kate and Ashley Olsen have recently unveiled a new brand strategy for their contemporary Los Angeles-based brand Elizabeth and James. The new strategy include retail expansion, international growth, and wider distribution. The company,...
Feb 11, 2016
Los Angeles - Mary-Kate and Ashley Olsen have gained fashion mogul status through their various lines. Recently, the dynamic pair announced that they are bringing their Elizabeth and James label in-house for the first time since it was established. Jaya Apparel Group, the licensee for the label, has been with Elizabeth and James since its launch...
Aug 26, 2015
