EMU Australia news and archive

Emu Australia launches collection with Vibram

Footwear brand Emu Australia, known for its sheepskin boots, has collaborated with Vibram, the Italian manufacturer of high-performance rubber soles for outdoor and leisure activities. The three-piece ‘Emu Australia powered by Vibram’ collection for autumn/winter 2024 merges functionality and innovation, combining Emu’s timeless aesthetic and...

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Fashion

Emu Australia collaborates with Rebecca Minkoff

Footwear brand Emu Australia has unveiled a collaboration with New York-based designer Rebecca Minkoff on a limited-edition Monch Stud clog. The Emu Australia x Rebecca Minkoff Monch Stud marries “coastal cool with sophisticated city chic,” with Minkoff adding her signature studs and monochromatic colour palette, with the clog available in black...

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Emu Australia marks 25th anniversary with heritage collection

Emu Australian known for its sheepskin boots, is marking its 25th anniversary with a new product range celebrating the brand’s heritage and innovation, with a collection featuring shoes, sliders and boots with “chunky soles and big personality”. The 7-piece Sharky range for autumn/winter 2020 aims to highlight the brand’s innovative offering,...

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Emu Australia moves headquarters to California

Los Angeles - SoCal-based footwear company Emu Australia is moving its headquarters back to its roots. The premium shoewear brand just announced plans to move its offices from Michigan back to California. Originally, the retailer’s headquarters were based in Michigan due to chief executive of North America Scott Sidle’s place of residence. For...

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Battle of the sheepskin boots

American company UGG Australia filed a lawsuit against competitor, Emu, for their use of the “UGG” registered trade mark on Emu sheepskin boots.This is not the first courtroom fight involving Emu in the USA – Deckers Outdoor Corporation, who own UGG Australia, has previously sued Emu Australia in the Californian courts for describing their...

Fashion

EMU Australia pop-up shop

January welcomes the first London pop-up shop by sheepskin brand EMU Australia. Located on Lamb’s Conduit Street, the temporarily store sells mens and womens footwear, womens apparel and accessories, and is open from Monday to Saturday. For a three month period, the EMU store will stock its whole sheepskin and merino wool range. The brand is...