At the beginning of the month, the Hamburg-based online fashion retailer About You opened its own brand store for the US sportswear label Fabletics on its platform. The launch will be accompanied by "an extensive marketing campaign that includes large-scale placements in the About You shop as well as influencer collaborations, photo productions...
Dec 2, 2024
Sportswear brand Fabletics is coming to Austria and will be available in regional retail stores for the first time from October, the company announced on Thursday. The California-based brand is entering the Austrian retail market with the sports retail company Gigasport. To kick off the new partnership between Fabletics and Gigasport, the...
Oct 11, 2024
American activewear brand Fabletics has launched its Scrubs collection, made for the medical community in the UK, following a successful launch in the US. Fabletics Scrubs utilises the brand’s expertise in design and performance wear to the medical apparel category to offer the world’s first-of-its-kind activewear scrubs. In a statement,...
Apr 16, 2024
Activewear brand Fabletics has announced the appointment of Thomas Fröhlke as the new vice president wholesale for Europe. He joins the brand from footwear retailer Hunter Boots, where he had most recently served as head of sales as part of his four year tenure at the company. During this time, Fröhlke was credited with helping in the “...
Sep 29, 2023
TV personality and entrepreneur Khloé Kardashian has teamed up with activewear brand Fabletics to launch an edit featuring pieces that reflect her personal style. The first drop of a two-part edit will be available for purchase in Fabletics stores globally, including at its Regent Street store in London and online from September 8. The debut...
Sep 7, 2023
American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...
Mar 31, 2022
Fabletics is continuing its evolution from a fitness company focused on activewear into a more holistic lifestyle company offering a comprehensive wardrobe for versatile living with the addition of a new ‘Any-Wear’ collection to “be worn anywhere and at any time”. The new ‘Any-Wear’ active life wear capsule aims to offer performance-ready styles...
Jan 5, 2022
Activewear brand Fabletics has announced that co-founder Kate Hudson will be transitioning from principal face of the brand to an advisory role, eight years on from the brand’s founding. The announcement comes as the company looks towards “its next chapter and continued growth”, with Hudson to continue bringing her expertise as a strategic...
Dec 23, 2021
Fabletics, the activewear brand co-founded by actress Kate Hudson, Adam Goldenberg and Don Ressler with an all-digital approach, is doubling down on brick-and-mortar retail expansion in Europe, following openings across the US, in Berlin, and most recently London. Currently, Fabletics has 72 stores, the majority of which are across the US, with...
Dec 14, 2021
Fitness and activewear retailer Fabletics has revealed its first lifestyle range, Velour, in a campaign starring actor Vanessa Hudgens. Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line comes in five colours complimented with soft materials and “unexpected silhouettes” in a bid to redefine loungewear. “This Velour...
Dec 1, 2021
The activewear brand Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month. Described by the brand as an “experiential pop-up,” the store will integrate the brand’s digital roots with a technology-driven approach to offer an omnichannel experience. The Fabletics store will be equipped...
Nov 16, 2021
Activewear brand Fabletics has opened its first European store - and its first outside of the US - at Kurfürstendamm 29 in Berlin. As well as carrying the US brand’s clothing lines, the 306 square meter store also features a room where classes for members and non-members are offered under the guidance of fitness trainers. The brand said it plans...
Oct 15, 2021