Fabletics news and archive

Fabletics appoints new vice president, wholesale Europe

Activewear brand Fabletics has announced the appointment of Thomas Fröhlke as the new vice president wholesale for Europe. He joins the brand from footwear retailer Hunter Boots, where he had most recently served as head of sales as part of his four year tenure at the company. During this time, Fröhlke was credited with helping in the “...

Fashion |In Pictures

Khloé Kardashian teams up with Fabletics

TV personality and entrepreneur Khloé Kardashian has teamed up with activewear brand Fabletics to launch an edit featuring pieces that reflect her personal style. The first drop of a two-part edit will be available for purchase in Fabletics stores globally, including at its Regent Street store in London and online from September 8. The debut...

Fashion Featured

Lizzo launches shapewear line Yitty in collaboration with Fabletics

American Grammy winner Lizzo, known for songs like ‘Juice’ and ‘Truth Hurts’, has entered the fashion business with her own shapewear brand Yitty. The brand was created in collaboration with sportswear label Fabletics, according to a press release in the hands of CNN and Forbes, among others. Launching on April 12, the like includes slim-fitting...

Fashion

Fabletics continues product expansion with new ‘Any-Wear’ offering

Fabletics is continuing its evolution from a fitness company focused on activewear into a more holistic lifestyle company offering a comprehensive wardrobe for versatile living with the addition of a new ‘Any-Wear’ collection to “be worn anywhere and at any time”. The new ‘Any-Wear’ active life wear capsule aims to offer performance-ready styles...

People

Kate Hudson transitions to advisory role for Fabletics

Activewear brand Fabletics has announced that co-founder Kate Hudson will be transitioning from principal face of the brand to an advisory role, eight years on from the brand’s founding. The announcement comes as the company looks towards “its next chapter and continued growth”, with Hudson to continue bringing her expertise as a strategic...

Retail |Interview Featured

Fabletics targeting European expansion following London store opening

Fabletics, the activewear brand co-founded by actress Kate Hudson, Adam Goldenberg and Don Ressler with an all-digital approach, is doubling down on brick-and-mortar retail expansion in Europe, following openings across the US, in Berlin, and most recently London. Currently, Fabletics has 72 stores, the majority of which are across the US, with...

Fashion

Fabletics to launch first lifestyle range, Velour

Fitness and activewear retailer Fabletics has revealed its first lifestyle range, Velour, in a campaign starring actor Vanessa Hudgens. Drawing inspiration from retro 1970’s fashion, the 32 mix-and-match line comes in five colours complimented with soft materials and “unexpected silhouettes” in a bid to redefine loungewear. “This Velour...

RetailFeatured

Fabletics to open first UK store in London

The activewear brand Fabletics, co-founded by actress Kate Hudson, is opening its first UK store on London’s Regent Street this month. Described by the brand as an “experiential pop-up,” the store will integrate the brand’s digital roots with a technology-driven approach to offer an omnichannel experience. The Fabletics store will be equipped...

Retail

Activewear brand Fabletics opens first non-US store in Berlin

Activewear brand Fabletics has opened its first European store - and its first outside of the US - at Kurfürstendamm 29 in Berlin. As well as carrying the US brand’s clothing lines, the 306 square meter store also features a room where classes for members and non-members are offered under the guidance of fitness trainers. The brand said it plans...

Business

Fabletics steps into loungewear

US activewear brand Fabletics has introduced a new loungewear category. The new category will debut with the launch of a 17-piece collection on September 1, which comprises sets, coordinates, separates and robes across seven color choices. Materials include natural cotton, Spandex and fleece knit from recycled fibers. It comes as the loungewear...

Fashion

Fabletics announces second limited-edition mother’s day collection

Online-subscription fitness apparel retailer Fabletics has announced the return of its limited-edition mother’s day collection. For the first time, the brand has designed styles for boys and unisex pieces so mothers can match their sons and daughters. The five-outfit capsule collection is available for toddlers, children, and adults while...

Retail

Fabletics announces retail store expansion

American subscription sportswear retailer Fabletics has announced it will expand its brick-and-mortar operation in 2021 with 24 new store locations across the US. The company said its new locations would be equipped with OmniShop technology that seamlessly links online and offline activity for members so associates can better understand customer...