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Tapping into the Rise of the Digital Influencers

London - The rise of the Selfie is an internet phenomenon that has been well-documented over the past few years. However, an area less explored by the fashion remains the rise of the digital influencers and the marketing sway held by the individuals behind the screens taking the selfie. As appetite for word of mouth marketing from these...

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Sincerely Jules pairs with Reebok Classic

Footwear retailer Reebok is one of many retailers who have turned to digital influencers for their business strategy. Recently, the classic shoewear company unveiled a collection with Julie Sarinana, lifestyle and fashion blogger of Sincerely Jules. Numerous brands have partnered with digital influencers of social media in order to bring a new,...