Sincerely Jules pairs with Reebok Classic
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Footwear retailer Reebok is one of many retailers who have turned to digital influencers for their business strategy. Recently, the classic shoewear company unveiled a collection with Julie Sarinana, lifestyle and fashion blogger of Sincerely Jules.
Numerous brands have partnered with digital influencers of social media in order to bring a new, up and coming version of their company. Sarinana, known for her own Los Angeles-based blog, has created a name for herself as a travel blogger, fashion icon, and lifestyle guru. Sarinana has accumulated a mass following of 3.2 million Instagram followers and over 50.000 Twitter followers. Reebok partnering with Sarinana seemed like a natural step for the brand in order to appeal to younger, millennial generations. “Taking inspiration from her travels and the people she meets, Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them,” Michelle Palmer, senior global marketing manager of Reebok Classic, told WWD.
The collection, entitled Reebok Classic x Face Stockholm, include The Classic Leather, Princess, Instapump Fury, CL Nylon, and LX 8500. The collection includes colorblock styles as well as some favorites of Reebok’s classic designs. The collection mostly reflects a feminine, powerful style. The partnership is fitting, considering a majority of Sarinana’s style comes from wearing comfortable sneakers. “I love wearing sneakers and mixing up my look combining glamour and street style with sneakers as my base wardrobe necessity,” Sarinana told WWD.