Fjällräven, the iconic Swedish outdoor brand, is pleased to announce the appointment of Tina Rolén as Global Marketing Director, effective January 20, 2025. Tina succeeds Alexander Matt, who has played a key role in Fjällräven’s growth and success over the past several years. Alexander will remain with the company during a transition period...
Jan 24, 2025
In the realm of outdoor apparel, wool plays a pivotal role, and Fjällräven has embraced this natural fiber to provide both comfort and sustainability. This article delves into the unique attributes of Fjällräven wool, from its natural heat regulation to its commitment to sustainability and ethical production. Innovative heat regulation Fjällrä...
Nov 29, 2023
Fjällräven has been voted as the most sustainable fashion brand by Swedish consumers. The voting is part of the Sustainable Brand Index 2023, which tracks 80,000 consumers across eight countries in Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. The Index measures and analyses nearly 1,600 brands across 36...
Mar 17, 2023
A new online initiative aimed at encouraging outdoor labels to take on stricter regulations regarding their down feather supply chain whilst showing customers which retailers source down from animal-friendly suppliers has been launched by international animal welfare organization Four Paws. Dubbed the “Cruelty Free Down Challenge,” the...
Dec 12, 2014