fjallraven news and archive
Fjällräven perceived as most sustainable brand
Fjällräven has been voted as the most sustainable fashion brand by Swedish consumers. The voting is part of the Sustainable Brand Index 2023, which tracks 80,000 consumers across eight countries in Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. The Index measures and analyses nearly 1,600 brands across 36...
Four Paws launches new initiative to promote "Cruelty Free Down"
A new online initiative aimed at encouraging outdoor labels to take on stricter regulations regarding their down feather supply chain whilst showing customers which retailers source down from animal-friendly suppliers has been launched by international animal welfare organization Four Paws. Dubbed the “Cruelty Free Down Challenge,” the...