Gant news and archive

Gant introduces 'For Every Invite', a campaign that celebrates the art of dressing well for life’s shared moments

Set in a sun-drenched garden, the campaign captures an intimate outdoor lunch among family and friends: a gathering where style feels natural, personal, and lived-in. The collection features light linen tailoring, soft colors, and fluid dresses designed to move seamlessly from casual daytime invitations to elevated evening occasions. At the...

Retail

Gant opens pop-up in Selfridges’ Manchester store

Swedish-American heritage label Gant has unveiled a pop-up experience at Selfridges Trafford in Manchester as it continues with an ongoing retail expansion in the UK. The site, open till May 24, offers a curated edit of Gant’s spring/summer 2026 menswear collection, including rugby shirts, Harrington jackets, and everyday essentials. Its design...

BusinessPress Release

Gant announced as official partner of 2026 BMW Open by Bitpanda in Munich

Gant will become an Official Partner of the BMW Open by Bitpanda in Munich from April 2026, entering a new two-year partnership with one of the ATP500 Tour’s most established tennis tournaments. As part of the partnership, Gant will be integrated into the tournament experience, with the brand outfitting all on-court officials including ball...

FashionPress Release

Gant Unveils Its Spring/Summer 2026 Campaign: Building on Legacy

A cast led by legendary model and Style Icon Lauren Hutton and supermodel Mark Vanderloo embodies Gant’s enduring vision of American Sportwear where heritage, individuality and modern style meet. Credits: Gant Gant presents its Spring/Summer 2026 advertising campaign, shot in New York City, where the brand’s legacy took shape. Rooted in the...

Member

Business

Gant takes footwear operations in-house

Gant is bringing its footwear operations in-house and establishing Gant Footwear AB, as part of its ongoing commitment to strengthen its brand and business over the next coming years. The announcement sees the American sportswear brand conclude its licensing partnership with Hamm Footwear GmbH, effective from the Spring/Summer 2027 season. The...

FashionPress Release

Gant: Prelude to Spring

GANT's new collection brings timeless icons back into focus. Discover chinos, shirts, collegiate sweats, and lighter outerwear in soft seasonal shades that capture a fresh state of mind. The Pre-Spring offering focuses on GANT’s timeless icon styles, including chinos, shirts, collegiate sweats and lighter outerwear, presented in soft, seasonal...

People

Gant appoints Fredrik Malm as CEO

Gant has appointed Fredrik Malm as its chief executive officer (CEO), the American sportswear brand announced on Friday. Malm will take up the position effective December 1, 2025. He succeeds Patrik Söderström, who has led the brand, part of the Swiss fashion company MF Brands Group, for the past six years. “It is an honour to take on this role...

FashionPress Release

Gant presents: 'The holiday getaway'

A winter story in true Gant style Against the elegant backdrop of a remote winter hotel, Gant brings the festive season to life in its own timeless way. Being well-dressed is a given, togetherness is the main goal, and gift-giving is elevated to an art form. With a cinematic feel and an atmosphere full of warmth and humour, The Holiday Getaway...

FashionPress Release

Gant Presents Fall/Winter 2025 Campaign - The Gant Look

American sportswear brand Gant introduces its Fall/Winter 2025 campaign, framed within the storied walls of a New York City restaurant institution. Captured through the lens of a diverse cast, the campaign follows a day-in- the-life narrative, where a familiar, lived in space becomes the backdrop for connection, personality and effortless style...

FashionPress Release

Effortlessly GANT: Timeless Style for Every Occasion

GANT introduces its latest collection of short-sleeve polos and chinos – the perfect blend of comfort, style, and versatility. These timeless staples are ideal for both weekdays and weekends. Credits: GANT Lightweight, easy to style, and adaptable to any setting, these pieces bring a refined touch to all-season dressing. Whether for a casual...

Fashion

Gant renews licensing deal with Marcolin

Italian eyewear manufacturer Marcolin has announced a long-term licensing renewal with American sportswear brand Gant. The new license agreement has been extended until December 31, 2032, and covers the design, production and international distribution of Gant’s sunglasses and optical frames. Marcolin has been producing Gant’s eyewear...

Retail|In Pictures

In Pictures: Gant unveils new refined retail concept in reopened Regent Street store

American sportswear brand Gant has unveiled a new retail concept at its reopened Regent Street store in London. The 588 square metre flagship store “represents a key milestone in the brand’s global retail investments in the UK and worldwide”, a press release stated. The retail space intends to reflect a “refined version” of Gant’s retail...