GFK news and archive

UK Consumer Confidence improves in August

The long-observed Consumer Confidence Index by GfK has notched a five-point uptick, ascending to -25 in August. Key data from personal financial situations and general economic situations show growth compared to the prior month's assessment, noting a quiet optimism amongst consumers. Joe Staton, Client Strategy Director at GfK, said: "In the...

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Retail

UK consumer confidence crashes as shoppers are wary of economic hardship

UK consumer confidence is in freefall as shoppers are wary of increasing costs and economic hardship. Figures from GfK’s long-running Consumer Confidence Index decreased seven points to -38 in April, with participants being asked ‘How has the financial situation of your household changed over the last 12 months?’ Situation worse than 2008...

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Retail

Consumer confidence flatlines in November

With a general election looming, Brexit uncertainty and general retail gloom, GfK’s long-running Consumer Confidence Index is a reflection of current times, and remains unchanged at -14 compared to November in 2018. Joe Staton, Client Strategy Director at GfK, said in a statement: “In the face of Brexit and election uncertainty, consumers are...

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Management

'Season of uncertainty': UK consumer confidence drops to lowest point of the year

UK consumer confidence dropped to its lowest point of the year in November, falling three points to -13, according to GfK’s long-running Consumer Confidence Index. Commenting on the results in a statement, Joe Staton, client strategy director at GfK, said: “Against a backdrop of the Chancellor telling everyone that the Brexit deal on the table...

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Management

UK consumer confidence continues to drop in build up to Christmas

UK consumer confidence continued to drop in October as a one point fall in the Consumer Confidence Index resulted in a 3-month low of -10, according to a survey by GfK. The index shows that concern over how the economy will fare in the next 12 months is at its highest point since December, as the country prepares to leave the EU. Commenting on...

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Retail

Shoppers will share personal data in return for rewards

Shoppers are less cautious about sharing personal data, but it comes at a price for retailers: they expect rewards in return. A new global study by market intelligence company Gfk has revealed 27 percent of internet users across 17 countries strongly agree that they are willing to share their personal data in exchange for benefits or rewards...