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Uniqlo rolls out debut global campaign

London - Uniqlo has unveiled it debut creative global campaign, a first for the Japanese apparel retailer. Developed in part to highlight Uniqlo's LifeWear values, the new campaign is said to be an "important next step for Uniqlo" in its overall mission to become a global apparel brand. The campaign, which features a series of short videos and...

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Fashion

Sperry aims to reposition brand with new global campaign

US lifestyle label Sperry is aiming to reposition it's brand through a new integrated marketing campaign named Odysseys Await, which is designed to target a younger consumer group - millennials. Founded in 1935 by Paul Sperry, the brand new global campaign is set to coincidence with its 80th anniversary whilst introducing Sperry's refreshed look...

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