Guess Europe news and archive

Guess Europe launches the second Gen Z Lab with IED students

Guess Europe collaborated with Lifestyle-Tech Competence Centre (LTCC) to launch the second Gen Z Lab and a workshop with IED Milan students on 14 December at the brand’s European headquarters. The Gen Z Lab is a concept that was designed with the aim of co-creating with members of Generation Z, the first generation of digital content creators,...

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Guess is expanding in Europe

US fashion brand Guess has set its sights on a heavy expansion in Europe. The fashion house plans to open 55 new mono-brand stores this year alone, targeting especially Central and Eastern Europe. “The plan includes the opening of 30 stores under direct management, particularly in Poland, Spain, France and Germany, and 25 franchised stores...