Guess is expanding in Europe

US fashion brand Guess has set its sights on a heavy expansion in Europe. The fashion house plans to open 55

new mono-brand stores this year alone, targeting especially Central and Eastern Europe.

“The plan includes the opening of 30 stores under direct management, particularly in Poland, Spain, France and Germany, and 25 franchised stores primarily in Russia and Eastern Europe. Since January, we have opened about 15 stores,” said the brand in a statement a few days ago.

“This is an important signal of the company’s desire to consolidate the brand in Europe. This is one of our principal stores, a fundamental element in the company and brand’s business policy, an iconic place representing the values ​​and image of Guess,” the company said about its recently reopened Milanese shop on Corso Buenos Aires.

Currently, the brand that also markets fashion accessories like watches, jewelry and perfumes and owns the Marciano brand, operates 1,708 stores in more than 90 countries worldwide, among them 627 in Europe and the Middle East. The Los Angeles-based company achieved a turnover of 1.89 billion euro in 2013, a slight decrease of 3 percent compared to the previous year. In Europe, sales decreased by 4 percent to 657 million euro.