GUM news and archive

Retail in Russia: Moscow follows fashion

Moscow - Despite successive economic and diplomatic crises, there is no shortage of fashion in Moscow. From pure luxury to streetwear and everything in between. FashionUnited highlights the six most important multibrands. TSUM: the giant TSUM, which is owned by the Mercury Group (a group that manages over a hundred premium and luxury boutiques...

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Management|BACKGROUND

World Cup Fever: When fashion business and soccer meet in Russia

When the sports and business worlds collide, fashion is never far off. The World Cup, currently taking place in multiple Russian cities, has cost eleven billion dollars and comes with a blend of patriotism, folklore, and familiar aesthetics of the hosting country. Sportswear remains one of the most successful clothing segments thanks to the...

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Apparel

Louis Vuitton ordered to move exhibition

The Louis Vuitton 'L'Ame du Voyage' exhibition is being dismantled and removed from Red Square, following a series of out cries that the huge trunk was 'disproportionate' and an visible offense to the Lenin's Tomb, Saint Basil's Cathedral and the Kremlin. It will either be moved to Gorky Park in Moscow or the VDNKh (All-Russia Exhibition...