H and M news and archive

Adidas: the most sustainable fashion company in the world

German sportswear company Adidas is said to the world’s most sustainable fashion company, according to research firm Corporate Knights. The Canadian-based group has an annual ranking of the world’s top 100 most sustainable companies and Adidas, the first fashion business on the list, ranks in at number 5. In order determine how sustainable each...

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Fashion

H&M aims to initiate innovations with the Global Change Award

"The question for fashion is no longer 'What is the new black?' but rather 'What innovative ideas can close the loop?'", says Rebecca Earley, Professor in Sustainable TExtile and Fashion Design at the University of Arts London. Eager to answer that question is apparel giant Hennes & Mauritz, who is using its non-profit global foundation, funded...

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Fashion |IN DEPTH

How the Selfie Effect is Disrupting the Industry

London - To say that the rise of the selfie has had a major impact on how we perceive ourselves and others around us would be nothing short of an understatement. However, up until recently, the impact this self-photographing trend has made upon the fashion industry remained an unexplored grey area. But as online fashion sales continue to boom...

Retail

H&M preparing to launch new 'mystery' label

London - Swedish fast-fashion company H&M is reportedly exploring options to launch an all new brand which will be very dissimilar from its namesake label as well as its sister labels and current store concepts. This new brand could be launched as soon as 2017 and "will be completely different from H&M" according to H&M's Chief Executive Officer...

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Fashion

Value of global apparel brands remains stationary in 2015

The total value of the top 10 mass-market fashion labels remained stagnant in 2015 at 99.7 billion dollars, according to the 2015 BrandZ Study. The apparel category witnessed only a 0.1 percent change in brand value this year, a disappointing result following a 29 percent increase in 2014 when the clothing sector led all categories in value...