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H&M’s outlet concept Afound expands into beauty

The H&M Group’s outlet concept, Afound, which launched in June 2018, now also offers a range of beauty products, giving existing and new customers the chance to “find their favorite products at a great price”. Initially, 1,000 articles have been selected within categories such as makeup, fragrance, hair and skincare. The brand portfolio consists...

Nov 24, 2020