H&M news and archive

H&M marks 20th anniversary of Guest Designers Collaborations with limited re-release drop

H&M is celebrating the 20th anniversary of its guest designer collaborations by revisiting and releasing some of its most iconic collaborative collections. The Swedish fashion retailer launched its first designer collection with Karl Lagerfeld, the creative director of Chanel at the time, in 2004. One of the first of its kind, the collaborative...

RetailFeatured

H&M showcasing new brand direction with New York pop-up

Swedish retailer H&M is looking to reignite the shopping experience and showcase its new brand direction with a boutique pop-up in New York City’s Nolita neighbourhood. The pop-up located at 372 Broome Street will be open from October 24 to December 29 and aims to “surprise customers and offer a memorable and immersive experience showcasing the...

Business

H&M to halt sale of virgin down by 2025

Swedish retail giant H&M has confirmed that it plans to halt the sale of virgin down by the end of 2025. It is now set on transitioning to sourcing only synthetic or post-consumer recycled down for its jackets and home goods. The company had been facing heightened pressure from the People for the Ethical Treatment of Animals (PETA), which said...

Fashion |In Pictures

H&M launching new premium baby and kidswear label

Swedish retailer H&M is launching a line of premium clothing and accessories label for babies and kids focusing on longevity and high-quality materials that are soft on the skin, keep their shape and don’t pill. The premium ‘H&M Adorables’ label, launching on October 10, features newborn essentials and gifts, timeless foundational babywear...

Report

H&M to buy back B-shares for one billion SEK

Swedish fashion company H&M Hennes & Mauritz AB is buying back its B-shares via a share buyback programme, making use of authorisation that was granted in its 2024 Annual General Meeting, the company said in its financial update and explained in a separate press release. H&M is buying back SEK one billion (98.3 million dollars) worth of...

ManagementFeatured

H&M reports challenging Q3, lowers 2024 earnings margin target

The H&M group’s net sales in the third quarter decreased to 59,011 million Swedish krona, while in local currencies net sales were flat compared with the previous year. The company said that the autumn collection has been very well received and sales in the month of September 2024 are expected to increase by 11 percent in local currencies...

Business

H&M presents new creative vision in Paris

For this back-to-school season, H&M is revisiting the fundamentals established at its creation in 1947. Through stores, collections and communication campaigns, the brand wants to highlight its new creative vision. From September 12 to December 2024, H&M will be unveiling its refreshed identity in two Parisian stores that have been chosen to...

Fashion

London Fashion Week opens with Charli XCX party and second-hand runways

London - A hotly anticipated party thrown by high-street retailer H&M and pop star Charli XCX is set to shake things up as London Fashion Week opens on Thursday alongside two shows focused on sustainability. The LFW Spring Summer 2025 schedule, which runs until Tuesday, had been set for weeks when the Swedish fast-fashion giant burst onto the...

Retail

H&M launches 'Pre-Loved' concept in France and Belgium as it revitalizes its core principles

Swedish fashion retailer H&M has launched its ‘Pre-Loved’ concept in France and Belgium as part of the revitalization of its core principles. This includes the launch of a new creative vision across its AW 24 collections, stores, and advertising campaigns to strengthen its market position. Starting with the launch of its Autumn/Winter 2024...

Retail |Beauty

H&M Beauty to open first flagships in Sweden

H&M Beauty, the beauty brand from fashion retailer H&M, is opening its first Swedish flagship stores in Stockholm as part of its plan to create an “inspiring and cohesive beauty universe, both physically and digitally, where customers can discover and purchase their complete look”. The first store will open in the Mall of Scandinavia Stockholm...

Fashion Featured

H&M wipes socials, Charli XCX hints LFW takeover: What is on the horizon?

Just as we thought ‘Brat Summer’ was finally coming to a close, Charli XCX, the artist behind the trend which has usurped both social media and fashion since the release of her album ‘Brat’ in June, seems to have reignited its fiery neon green flame. It appears the singer-songwriter has something in store for the impending London Fashion Week...

Fashion |In Pictures Featured

H&M unveils collaboration with Anamika Khanna

Fashion retailer H&M is teaming up with Indian designer Anamika Khanna on a designer collaboration launching in September. The H&M x Anamika Khanna collection celebrates the Indian designer’s signature “eclecticism and flair for fusing glamour and craftsmanship with contemporary tailoring and luxe loungewear,” explains the retailer. H&M x...