H&M is set to rejoin the London Fashion Week schedule. Following on from its ‘Brat’ themed collaborative event last year, with Charli XCX as the headline act, the Swedish fashion giant is now prepared to return to the English capital with a “fresh and exciting runway format”. During the September event, H&M will unveil its autumn/winter 2025...
Jul 17, 2025
London-based fashion brand Cos, which operates under the H&M group, has announced its forthcoming entry into the Indian market with the opening of its first boutique in New Delhi, scheduled for Autumn Winter 2025. This inaugural store, located in India's capital, signifies a pivotal step in Cos's broader global expansion strategy, aimed at...
Jul 14, 2025
Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...
Jul 4, 2025
Swedish retail giant H&M Group is amping up its share buy-back programme as the billionaire Persson family strengthens its control over the company. The move has sparked speculation over potential plans to take the retailer private. According to a regulatory filing with the Swedish Financial Supervisory Authority, Persson-owned Ramsbury Invest...
Jul 3, 2025
H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...
Jun 27, 2025
Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...
Jun 26, 2025
Discarded garments from the likes of Next, George at Asda, Primark, H&M, Zara and Marks & Spencer have been uncovered in new dumps in the protected wetlands of Ghana, an hour outside the region’s capital city, Accra. According to an investigation by Unearthed and Greenpeace Africa, synthetic fast fashion from the UK and Europe was found in two...
Jun 19, 2025
H&M is pushing further into premium retail territory with the opening of a new shop-in-shop at Paris' Galeries Lafayette, one of Europe’s most symbolic department stores. The 63-square-metre corner features the brand’s 'Adorable' childrenswear line, a follow-up to its 2024 launch at Selfridges in London. Targeting more affluent consumers, the...
Jun 16, 2025
Shein’s recent US price hikes highlight the effects of Washington’s decision to scrap the “de minimis” exemption for small parcels from China and Hong Kong. In late April, Shein raised prices across its catalogue—beauty and health items surged by an average 51 percent, home goods by over 30 percent (including a 377 percent spike for a...
Apr 28, 2025
Queens Center in Elmhurst, New York, has announced eight recent store openings as the indoor mall undergoes internal and external renovations. New retailers to open in the shopping center include Psycho Bunny, Primark, H&M, San Wei, Burlington, Digiso, Poke Island, and Dave's Hot Chicken. Two other retailers slated to open in the upcoming year...
Mar 28, 2025
H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will create digital "twins" of real models. These AI reproductions will be used in social media posts and marketing campaigns, provided the models give their consent. Thirty models, including Mathilda Gvarliani...
H&M reported increased turnover (though weaker than analysts' forecasts) for the quarter spanning December 1 to February 28. Furthermore, the Swedish group's sales are projected to increase by 1 percent in local currency in March compared to the same month last year. In a statement released today, March 27, the company estimates that the overall...
Mar 27, 2025