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H&M joins EU Green Consumption Pledge Initiative

H&M has announced its commitment to the EU Commission’s Green Consumption Pledge Initiative, aiming to create a more sustainable future for the fashion industry. The pledge allows companies to make a public commitment to reduce their coverall carbon footprint and produce more sustainable products. H&M’s vision is to become climate positive by...

Jun 15, 2021

Report

H&M’s Q2 sales surge by 75 percent

In the second quarter 2021, the H&M group’s net sales increased by 75 percent in local currencies compared with the corresponding period last year. The company said in a release that as a result of the strengthening of the Swedish krona the increase was 62 percent converted to SEK and amounted to 46,509 million Swedish krona. The company added...

Jun 15, 2021

Fashion

H&M Foundation announces virtual start-up collection

The H&M Foundation has announced the Billion Dollar Collection which showcases ten sustainable start-ups that the company believes can change the face of the fashion industry. The chosen innovators for the edgy collection are from across the world and focus on sustainability with their materials and traceability. The pieces will be showcased in...

Jun 10, 2021

Fashion

H&M announces collaboration with Japanese brand TOGA

H&M has revealed it will soon be launching a unique collaboration with Tokyo-based luxury label TOGA. TOGA was founded in 1997 and is renowned for its experimental designs of wardrobe classics that are genderless and have a fierce individual take on fashion. The new collaboration is set to feature TOGA’s archival hits for men and women with a...

Jun 10, 2021

Video

Video: H&M presents 'The Small Things'

In this video, H&M has presented 'The Small Things', a space created to share how the brand is improving its sustainability efforts. Watch the video below. Video: H&M via YouTube Photo credit: H&M, Facebook

Jun 8, 2021

Video

Video: H&M and Brock Collection collaboration

In this video, Swedish brand H&M has collaborated with Los Angelos-based fashion brand Brock Collection to create a sustainable clothing collection. Watch the video below. Video: H&M via YouTube

Jun 3, 2021

Retail

H&M closes Shanghai flagship

H&M has closed one of its Shanghai flagship stores on the Nanjing West Road. The store, which was open for ten years, was considered a key part of the brand’s retail strategy as it was on a high traffic shopping street. According to a statement made to Chinese media, H&M closed this store due to the lease ending. H&M says they will continue to...

Jun 1, 2021

Fashion |In Pictures

H&M unveils summer collaboration with Brock Collection

H&M has unveiled its latest designer collaboration with LA-based womenswear brand, Brock Collection, founded by Laura Vassar and Kristopher Brock. The collection features signature Brock Collection pieces, including a “softly romantic yet city-ready” range of dresses, blouses, tops, denim jeans and denim shorts, plus shoes, jewellery, handbags...

Jun 1, 2021

Retail

Sellpy expand across Europe

Sellpy, a Swedish second-hand shop majority owned by H&M, will be expanding into 20 other countries. The news was reported by Business of Fashion. In an increased demand for sustainable fashionable, Sellpy has seen growth as more consumers turn to second-hand due to the eco-friendly aspects. Sellpy’s initial expansion will cover 20 new European...

May 31, 2021

Business

Why Bestseller, H&M and Primark are resuming sourcing in Myanmar

After a military coup on 1 February 2021 caused a state of emergency to be declared in Myanmar and protests by the population against the military junta’s seizure of power were met with violence, quite a few buyers withdrew from the Southeast Asian country for the time being. After a temporary pause, some apparel companies like Bestseller, H&M...

May 28, 2021

Fashion

H&M launches Higg Index Sustainability Profile

H&M has launched the first version of the Higg Index Sustainability Profile across its online stores in Europe and the US, sharing performance scores on the environmental impact of materials used to create its products. The brand is one of the first to apply the new Higg Index Sustainability Profile - designed by the Sustainable Apparel...

May 27, 2021

Video

Video: H&M discusses circular fashion part two

In this video, fashion brand H&M has released part two of its discussion about the meaning of the term circular fashion in the fashion industry, presented by model Alva Claire. Watch the video below. Video: H&M via YouTube

May 27, 2021