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H&M’s outlet concept Afound expands into beauty

The H&M Group’s outlet concept, Afound, which launched in June 2018, now also offers a range of beauty products, giving existing and new customers the chance to “find their favorite products at a great price”. Initially, 1,000 articles have been selected within categories such as makeup, fragrance, hair and skincare. The brand portfolio consists...

Nov 24, 2020

Fashion

H&M Group expands Renewcell partnership to recycle textiles

The H&M Group has reached a multi-year agreement with Renewcell, an innovative Swedish textile recycling company. Renewcell will supply the retail company with thousands of tons of its pioneering virgin quality Circulose fibers, which are made from unusable textile waste. H&M first began working with Renewcell in 2012, and financed the supplier...

Nov 20, 2020

Fashion

H&M’s latest Conscious Exclusive collection made from waste

H&M is asking can waste be beautiful? Well, for its Conscious Exclusive autumn/winter 2020 it has crafted elegant eveningwear pieces from sustainably sourced materials made from waste. The Swedish retail giant is calling the collection an exploration of the beauty of waste, as what’s normally thrown away has been “purposefully transformed into...

Nov 19, 2020

Retail

Monki presents the new ‘Green Machine’ recycling technology

H&M-owned brand Monki has announced the launch of a new recycling machine, the ‘Green Machine’, and has said it is the first brand to use the new technology to recycle mixed fibres on a large scale. The non-profit H&M Foundation and the Hong Kong Research Institute of Textile and Apparel (HKRITA) collaborated in creating the ‘Green Machine’....

Nov 17, 2020

Fashion

H&M Home taps Diane von Furstenberg for interior collection

H&M Home is teaming up with Belgian fashion designer Diane von Furstenberg on an interior collection to be launched next year. The Swedish retail giant said the collaboration will feature vases, cushion covers, blankets, candles and more, all of which will feature von Furstenberg’s iconic fashion prints and colour play. “I’m thrilled to be...

Nov 11, 2020

Video

Video: H&M presents the world’s first in-store recycling system

In this video, H&M introduces the world’s first in-store recycling system in the brand’s Drottninggatan store in Stockholm on October 12. Looop uses a technique thatdissembles and assembles old garmentsinto new ones. It works by cleaning the garments and shredding them into fibres, then spinning that into new yarn which is then knitted into new...

Oct 28, 2020

Retail

H&M announces e-store in Australia

H&M has launched its first e-store in Australia and its H&M Member loyalty programme globally. Thomas Coellner, H&M’s Australian country manager, said in a statement: “We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. “We now have 40 stores...

Oct 26, 2020

Retail

H&M launches the first and only-in-store recycling machine

Garment-to-garment recycling system, Looop, is opening in H&M’s Drottninggatan store in Stockholm on 12 October. Looop uses a technique that dissembles and assembles old garments into new ones. It works by cleaning the garments and shredding them into fibres, then spinning that into new yarn which is then knitted into new fashion items. Loop is...

Oct 8, 2020

Retail

Inclusive sizing: Which retail brands are plus-size friendly?

In recent times, labels are claiming to have plus-size ranges in their clothing lines to suit all body types. Flawless.org completed a study to discover how inclusive the biggest online women’s clothing brands are in their sizing. Urban Outfitters has just 546 dresses available online above a size 14, while Topshop has 3.3 percent of its online...

Oct 7, 2020

Retail

H&M found guilty for illegal surveillance of employees

When data protection and privacy laws were implemented in Europe in 2018 one of the key legislative acts was the safeguarding of personal data. Retailers were forced to quickly update their privacy policies, as collecting customer data considerable fueled their share in the rise global e-commerce and mobile commerce, but also meant the industry...

Oct 6, 2020

Fashion

H&M collaborates with cult brand The Vampire’s Wife

H&M has announced a collaboration with The Vampire’s Wife, the cult fashion brand founded by British designer and model Susie Cave. The collection is true to The Vampire Wife’s style - bold, feminime and dominated by classic black. Statement pieces include a lace mystique mini dress with signature shoulders, a velvety mini dress with sensual...

Oct 5, 2020

Fashion

H&M links Ellen MacArthur Foundation for circular denim collection

H&M has revealed a new men’s circular denim collection created following the Swedish retail giant’s participation in Ellen MacArthur Foundation’s Make Fashion Circular initiative launched last year. The collection comprises three pairs of jeans, two jackets, an overshirt, tote bag and a bucket hat, all of which are made in denim with a modern...

Oct 1, 2020