H&M Group news and archive

H&M launches platform to spotlight global style and self-expression in cities worldwide

H&M&NEW YORK brings together both recognisable faces from the Big Apple and newcomers to the studio, placing them on equal footing. An eclectic mix of icons, including Ice Spice; John Turturro; Liya Kebede; Paloma Elsesser; Kareem Rahma; Jay Guapo; Kai Schreiber and Lynn Yaeger, feature alongside unknown faces. Through photographs and films,...

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Business|ANALYSIS

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

FashionPress Release

Arket presents the SS26 Childrenswear

With its new Spring/Summer 2026 childrenswear collection, ARKET explores the freespirited and curious nature of childhood, shaped by play and time spent outdoors. Combining simple, everyday beauty with practical design, the assortment moves between soft technical garments and structured workwear-inspired pieces, to voluminous silhouettes and...

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Berlin-based start-up Reverse.fashion secures H&M as an investor

The Berlin-based start-up Reverse.fashion GmbH has secured notable investors. The company announced on Friday that the Swedish clothing group Hennes & Mauritz participated in a pre-seed funding round led by the Berlin-based investment firm Kisora. The start-up, founded in 2024, develops automated sorting processes for used textiles to eliminate...

FashionPress Release

ARKET and Barbour’s new collection masters the art of layering

Grounded in the shared experience of British and Nordic weather and a mutual passion for the outdoors, the collection pays special attention to modularity and layered, functional design. Signature pieces from both brands are reimagined in a nature-inspired palette of blues, greens and blacks – interwoven in a custom tartan check – echoing the...

Fashion |In Pictures

& Other Stories unveils new branding under Jonathan Saunders

Fashion and lifestyle brand & Other Stories, part of the H&M Group, has unveiled new branding and the first pieces designed by newly appointed chief creative officer Jonathan Saunders. British designer Saunders, who joined & Other Stories in April to drive the brand forward into its next phase of growth, has revealed a new “brand spirit,”...

FashionPress Release

& Other Stories Launches August Collection

With a nod to '70s spirit and '90s ease, the collection strikes a balance between laid-back and smart. Office Appropriate As back-to-school season approaches, & Other Stories is your go-to for stylish blouses, light knits and tailored trousers, sure to keep you chic around the office. Credits: & Other Stories Light Layers & Other Stories offers...

People

H&M Group’s head of AI strategy leaves after seven years

Linda Leopold, head of AI strategy at H&M Group since November 2023, has announced her departure. Via LinkedIn, she shared that she will conclude her seven-year career with the fashion group this summer to embark on a new path as an independent strategic advisor, writer, and speaker on AI. Leopold joined H&M in September 2018 as head of AI...

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Business

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

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H&M Group profit dips in first half 2025

Swedish fashion group H&M saw higher freight costs, unfavourable exchange rates and increased markdowns impact its first half (H1) of the 2025 financial year (FY25), resulting in decreased operating profit and profit after tax. In a financial update, H&M Group reported an operating profit of seven billion Swedish krona. This represents a...

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Business

H&M Group invests in e-commerce platform Centra

H&M Group has taken a minority stake in Centra to power the fashion-focused e-commerce platform provider’s “next phase of global growth”. In a statement, Centra said the strategic investment from H&M Group, which includes H&M, Cos, Arket, & Other Stories and Weekday, will allow the e-commerce platform “to continue optimising its platform” and...

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H&M Group officially brings Monki under Weekday online banner

The H&M Group is officially moving fashion brand Monki to the Weekday website, as part of a broader online strategy. Customers can now find Monki on the Weekday platform, along with brands such as Cheap Monday and Weekday itself. According to the company, this consolidation of brands on one platform provides “the ultimate shopping experience”....