Fashion brand H&M presented the first garments made from regenerative cotton yesterday. The six-piece H&M Studio mini summer capsule collection channels the holiday mood and includes two maxi dresses, two kaftans, and a bralette with matching flared skirt. “Each piece has been made using Regenerative Organic Certified cotton,” assures H&M in a...
Jun 17, 2024
Stockholm Fashion Week has confirmed it will host physical presentations and events for its upcoming event in February, with a focus on creativity and sustainability. Organisers said that Stockholm Fashion Week, running from February 7 to 9, will present a smaller than usual selection of Swedish brands to a “smaller physical audience of...
Jan 19, 2022
Swedish retailer H&M has confirmed that it will join Copenhagen Fashion Week’s digital edition next month to showcase its H&M Studio spring/summer 2021 collection. H&M Studio will showcase a digital presentation for its direct-to-consumer collection as part of the official schedule of Copenhagen Fashion Week on Tuesday, February 2. Cecilie...
Jan 25, 2021
Swedish fashion retailer H&M stepped away from its traditional catwalk show during Paris Fashion Week to showcase its biannual H&M Studio collection as an “immersive theatre” event in Sedona, Arizona to a select global audience of ambassadors and media. The scripted narrative by Connie Harrison, a London-based creative consultant and director,...
Mar 14, 2019
What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 11th week of the year. Below are the main points from the editorial agenda in the period between 11-17 March, 2019. H&M launches SS19 collection (11 March) On Monday, H&M will switching up the way it showcases its biannual...
Mar 11, 2019
Swedish fashion chain H&M is dispensing with the traditional catwalk to show its biannual H&M Studio collection during Paris Fashion Week in favour of what it is calling an “immersive theatre format”. The launch of the spring/summer 2019 collection will combine fashion and immersive theatre, where key influencers and members of the global press...
Feb 4, 2019
London - H&M announced its latest collaboration, which sees the fast-fashion brand working with iconic Parisian concept store Colette. Together the two have created an exclusive collection for H&M Studio AW17 line. H&M Studio x Colette exclusive collection offers nine pieces, which feature a unique colour palette based off of Colette's signature...
Jul 11, 2017
London - Last night saw Swedish fast-fashion giant H&M host its debut co-ed and 'See Now, Buy Now' show for its Studio S/S 2017 collection during Paris Fashion Week. H&M transformed the Tennis Club de Paris into a "warm inviting space" for its show, which saw the likes of Alexa Chung, Nicki Minaj and Lucky Blue Smith grace its front row....
Mar 2, 2017
London - Even though Swedish fashion giant H&M launches new items in store every week, the retailer has decided to jump onboard the 'See-Now, Buy-Now' bandwagon with its Studio collection. Instead of showing its Fall/Winter 2017 collection on March 1, H&M is set to show its Spring/Summer 2017 collection during Paris Fashion Week. This way, the...
Jan 26, 2017
