Heelys has teamed up with the Peeps brand, best known for its bright marshmallow treats, to create a fun, limited-edition capsule collection. Launching in time for Easter, the collaboration sees the sneaker brand with wheels infuse their signature styles with playful and whimsical touches from Peeps. The new Peeps x Heelys shoes feature an...
Feb 15, 2024
Sequential Brands Group, Inc. has closed on the sale of its Heelys brand to BBC International for 11 million dollars in cash proceeds. The company said that the majority of the net proceeds from the sale will be used to pay down debt. “The divestiture of the Heelys brand was an outcome of the board’s exploration of strategic alternatives, a...
Apr 27, 2021