Heron Preston news and archive

Formula E taps Heron Preston to rethink motorsport fashion through recycled materials

Formula E — the world’s premier global motorsport series for all-electric, open-wheel single-seater race cars — is expanding into fashion through a new partnership with Heron Preston. The designer will create a new line of merchandise, rethinking motorsport fashion through recycled materials. Announced on Monday, the partnership is primarily...

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Heron Preston prepares for relaunch of namesake label

New York-based designer Heron Preston has reclaimed full ownership of his namesake brand and is preparing for what he calls a “brand renovation project”, building the foundations for a relaunch. Preston revealed his plans on Instagram, where he said he “fought hard” to reclaim the Heron Preston brand. “Through this journey, I learned that the...

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Business

Heron Preston buys back rights to own brand from New Guards Group

Fashion designer Heron Preston has announced that he has regained full and exclusive rights to his brand. He repurchased these rights from New Guards Group (NGG), the fashion holding company owned by Farfetch. In an interview with The Business of Fashion, Preston shared: "I have been through hell to protect what I have built. I fought for my...

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H&M and Heron Preston reveal new partnership via debut collection

H&M has unveiled a new partnership with American artist and designer Heron Preston which will include seasonal collections and creative advisory where “product, people and process play equal roles in bringing the shared values” of the two. Dubbed ‘H2’, the partnership debuts with the launch of its first seasonal collection inspired by the street...

Fashion

H&M announces new H2 platform in collaboration with Heron Preston

H&M is tapping multifaceted American designer Heron Preston for a long-term brand partnership. The Swedish retailer is launching H2, a new platform helmed by Preston that will offer seasonal collections, mentor young talent, and explore ways to implement more circularity within H&M, according to a press release. "Heron Preston is a creative...

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Video: Heron Preston FW23

In this video you can see the Heron Preston FW23 collection presented at New York Fashion Week. FF Channel via Youtube

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Video: Heron Preston for Calvin Klein

In this video, Heron Preston has discussed his design process, street style and fits. Watch the video below. Video: Calvin Klein via YouTube Photo credit: Image: Calvin Klein via YouTube

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Fashion

Heron Preston unveils first fully 3D printed sneaker with Zellerfeld

Heron Preston has collaborated with emerging technology company Zellerfeld on his first fully 3D printed sneaker, the Heron01. The Heron01 is looking to disrupt the footwear industry by introducing a new era of footwear production, as each shoe is made without factories and supply chain, and can also be recycled by Zellerfeld to create material...

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Fashion |In Pictures

Heron Preston collaborates with Mercedes-Benz on Airbag concept collection

American fashion designer Heron Preston has teamed up with Mercedes-Benz to unveil a capsule collection paying homage to the airbag by using recycled airbag materials and upcycled materials from the carmaker. The conceptual looks celebrate the 50th anniversary of the airbag and the 40th anniversary of the life-saving feature’s use in...

Fashion

Heron Preston to launch orange toothpaste

Fashion designer Heron Preston, synonymous with streetwear, is teaming up model Kendall Jenner and her oral beauty brand, Moon on an exclusive product to be released in partnership with global resale marketplace StockX. Preston has reimagined Moon’s Stain Removal Fluoride-Free Whitening Paste with his signature carrot-orange hue to create a...

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Fashion

Puma and Gen.G unveil kit for League of Legends World Championship

German sportswear brand Puma and esports organization Gen.G have unveiled new limited-edition jerseys for the 2020 League of Legends World Championship. The jerseys will be worn by Gen.G's League of Legends Champions Korea (LCK) team. It marks the first major collaboration between the two companies since they announced a partnership back in...

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Fashion

Heron Preston teases upcoming Levi's collaboration on Instagram

Heron Preston has announced a second collaboration with Levi Strauss. The streetwear designer wrote on Instagram that the upcoming collaboration was inspired by a tattoo on his arm that reads "1873 MISTAKES ARE OK." The designer explained that the tattoo commemorates mistake on his birth certificate in which the hospital accidentally recorded...