H&M has unveiled a new partnership with American artist and designer Heron Preston which will include seasonal collections and creative advisory where “product, people and process play equal roles in bringing the shared values” of the two. Dubbed ‘H2’, the partnership debuts with the launch of its first seasonal collection inspired by the street...
Mar 1, 2024
H&M is tapping multifaceted American designer Heron Preston for a long-term brand partnership. The Swedish retailer is launching H2, a new platform helmed by Preston that will offer seasonal collections, mentor young talent, and explore ways to implement more circularity within H&M, according to a press release. "Heron Preston is a creative...
Sep 6, 2023
In this video you can see the Heron Preston FW23 collection presented at New York Fashion Week. FF Channel via Youtube
Feb 15, 2023
In this video, Heron Preston has discussed his design process, street style and fits. Watch the video below. Video: Calvin Klein via YouTube Photo credit: Image: Calvin Klein via YouTube
Nov 30, 2021
Heron Preston has collaborated with emerging technology company Zellerfeld on his first fully 3D printed sneaker, the Heron01. The Heron01 is looking to disrupt the footwear industry by introducing a new era of footwear production, as each shoe is made without factories and supply chain, and can also be recycled by Zellerfeld to create material...
Oct 4, 2021
American fashion designer Heron Preston has teamed up with Mercedes-Benz to unveil a capsule collection paying homage to the airbag by using recycled airbag materials and upcycled materials from the carmaker. The conceptual looks celebrate the 50th anniversary of the airbag and the 40th anniversary of the life-saving feature’s use in...
Aug 31, 2021
Fashion designer Heron Preston, synonymous with streetwear, is teaming up model Kendall Jenner and her oral beauty brand, Moon on an exclusive product to be released in partnership with global resale marketplace StockX. Preston has reimagined Moon’s Stain Removal Fluoride-Free Whitening Paste with his signature carrot-orange hue to create a...
Oct 27, 2020
German sportswear brand Puma and esports organization Gen.G have unveiled new limited-edition jerseys for the 2020 League of Legends World Championship. The jerseys will be worn by Gen.G's League of Legends Champions Korea (LCK) team. It marks the first major collaboration between the two companies since they announced a partnership back in...
Sep 22, 2020
Heron Preston has announced a second collaboration with Levi Strauss. The streetwear designer wrote on Instagram that the upcoming collaboration was inspired by a tattoo on his arm that reads "1873 MISTAKES ARE OK." The designer explained that the tattoo commemorates mistake on his birth certificate in which the hospital accidentally recorded...
Jul 3, 2019
Moncler, the Italian label best known for its luxury down jackets, has partnered up with dog clothing brand Poldo Dog Couture to launch a special collection for our four-legged friends. Featuring jackets, waistcoats and hoodies, the capsule aims to “ensure that dogs can face harsh winters in perfect warmth and total comfort”, according to a...
Nov 22, 2018
Streetwear designer Heron Preston, who rose to fame thanks to a clothing line inspired by the uniforms of New York City’s Department of Sanitation, has surprised the fashion world once more. Preston has developed a capsule collection to celebrate NASA’s 60th anniversary. The pieces, which resemble the pressure suits astronauts use when on duty,...
Aug 8, 2018
Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...
May 24, 2018
