HNST news and archive

Clean jeans brand HNST launches sustainable heavy-weight t-shirt

Clean jeans brand HNST is entering the market with a new heavy-weight t-shirt. The HNST-tee consists of 80% recycled cotton and 20% organic cotton. In this way, the new Antwerp jeans brand wants to counterbalance the polluting fashion industry with other types of clothing as well. Sustainable t-shirt According to the UN, the fashion industry is...

Fashion Partner Content

Circular fashion brand hnst believes that big brands are polluting the circular economy vocabulary

The circular economy has been praised for its ability to lower the environmental impact of the fashion industry. However, hnst, an upcoming Belgian fashion brand, has observed circularity becoming the new frontier in the industry’s greenwashing efforts. You can’t enter a store nowadays without being bombarded with sustainability and circularity...

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Fashion

Denim trends: The rise of circular denim

More and more eco-conscious innovations are seeing the light of day and the circular economy is surely one of them. The fashion industry is used to a linear production, which by definition ends with garments in landfills. But many shifts have occurred over the last few years to offer a more sustainable and ethical approach to a product’s life....

Fashion Partner Content

Sustainability @ HNST

At HNST (read honest) we think that feeling good is as important as doing good. Therefore, we produce jeans with a clean conscience that have absolutely nothing to hide. We believe that the product with the lowest impact is the one that already exists. That is why we harvest old jeans and recycle them into new fabric. Doing this, we developed...

BusinessPartner Content

How circular jeans are produced using recycled materials

In the last 5 years, circularity has become fashion’s newest buzzword, but what does it actually mean? A circular fashion system is aimed at cancelling out waste and pollution, keeping materials and products in use for as long as possible and regenerating natural systems. Behind the scenes of jeans production in a circular, sustainable way:...