La Halle news and archive

Naf Naf's revival strategy: revised pricing and shop-in-shop format

Saint-Malo, France - The Beaumanoir group announced on Wednesday the integration of the Naf Naf brand into La Halle stores. This reorganisation follows the acquisition of the Naf Naf and Jennyfer brands, finalised in summer 2025. Through this move, the group is accelerating its multi-brand strategy in the lifestyle market and aims to target a...

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People

Stéphane Roche named Chief Executive Officer of Vivarte

Stéphane Roche has been announced as the new CEO of ailing French group Vivarte, effective March 4. He will join President Patrick Puy in implementing a relaunch brand for the two company’s two remaining brands, La Halle and Caroll, following the sale of André, Kookai, San Marina, Chevignon and Naf Naf, among other brands. “Both La Halle and...

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Business

Has the Vivarte Group been rescued?

French group Vivarte (André, La Halle, Kookai, Caroll, San Marina, Chevignon, Naf Naf, Besson) is going through a major crisis - one that has been going on since the start of this decade. Patrick Puy, President of the Group, has not beaten about the bush concerning the crisis: he is selling off the group, piece by piece. This strategy is in line...

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Management

Vivarte continues its restructuring: proposed merge of La Halle Footwear and Fashion

French fashion group Vivarte still engaged in an ambitious restructuring plan with the idea of saving the brands that contribute most to the textile conglomerate. The new CEO, Stéphane Maquaire, needs to take the reigns of a mounting corporate debt worth of 1.3 billion euros in debt. As reported by French publication 'Challenges', the new head...