Stéphane Roche named Chief Executive Officer of Vivarte

Stéphane Roche has been announced as the new CEO of ailing French group Vivarte, effective March 4. He will join President Patrick Puy in implementing a relaunch brand for the two company’s two remaining brands, La Halle and Caroll, following the sale of André, Kookai, San Marina, Chevignon and Naf Naf, among other brands.