L'Agence news and archive

How L'Agence re-engineered its best-sellers for the 'Petite' customer

The premium denim industry has spent two decades perfecting the fit of a woman who, statistically, is taller than most of its customers. L'Agence's new Les Petites collection is a wager that the correction is overdue, and commercially significant. The line, which launched this week, is the brand's first built specifically for women 5'4" and...

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Retail|In Pictures

L'Agence opens flagship store on Madison Avenue, NYC

Following the opening of its international flagship stores in Paris, France, and Seoul, South Korea, Los Angeles-based women's lifestyle brand L'Agence has opened a new flagship store in the United States. Located on Madison Avenue in New York City, the new Manhattan flagship store is the latest brick-and-mortar store from L'Agence to open in...

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Retail|In Pictures

L’Agence opens new retail concept in Los Angeles

Los Angeles-based women’s lifestyle brand L’Agence has opened its newest retail concept in Melrose, the L’Agence Jean Bar. Spanning 1,100 square feet on Melrose Place, the L’Agence Jean Bar features innovative denim filtering technology, designed to help shoppers find their perfect fit. In-store stylists will be available to assist shoppers,...

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Fashion

L’Agence Spring 2022

In a collection entitled ‘Champ de Fleurs’, Californian brand L’Agence presented a digital show that lay all of its focus on the female form and silhouette. The occasion-wear collection was set within a runway lined with flower bouquets as part of a collaboration with New York floral design company Popupflorist. Double-breasted blazers sat...

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Fashion

L'Agence finds tailored and 1920s inspiration at NYFW

L'Agence found the most classic setting to present their fall/winter 2020 collection: The Bowery Hotel. The event was the fourth consecutive presentation the brand has held during NYFW, and while denim is still the main focus for the brand, they have evolved into tailoring at a time when designers are bringing elements of the 1920s back as the...

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Retail

L'Agence opens pop-up at Selfridges

L'Agence has landed at Selfridges with a pop-up in the famed department store's denim studio. As L'Agence has found success across America, the brand is now setting its sights on Europe for expansion. Although L'Agence has more than several standalone stores of their own, the brand is primarily wholesale driven, and with London being a fashion...

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What women want from luxury brands at New York Fashion Week

Every season at New York Fashion Week is an exploration in designers trying to figure out what they can get women to buy next. This September, designers have been working on trying to juxtapose comfort with luxury as the overwhelming consensus for what women want is comfortable clothes that still look expensive. FashionUnited spoke with some of...

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L'Agence continues brand growth in a turbulent retail market

L'Agence CEO Jeffrey Rudes knows a thing or twenty or about retail. Rudes is the original mastermind behind J Brand, one of the most successful denim brands in the United States. He knows merchandising, marketing and product like few other fashion businessmen do. Which is why in 2017 when he was named L'Agence's CEO, the brand was set on a...

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L'Agence to open Madison Avenue store

Contemporary womenswear label L'Agence will be saying a big hello to Madison Avenue this month. The brand has announced they are opening a store on the prime retail street, marking their first stand-alone store in New York City and their second brick-and-mortar store since the brand started in 2008. The store was designed by Paul Bennett...

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Fashion

L'Agence continues to evolve at New York Fashion Week

L'Agence is continuing the evolution of its brand, and this season at New York Fashion Week they paid homage to Los Angeles, a city seen as a core part of the company's DNA. Nude silks and pastel denim reference the Southern California landscape while statement prints and exaggerated silhouettes speak to the bold personal style of the Angelino...

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ATM Anthony Thomas Melillo and L'Agence to show at NYFW for first time

Make New York Fashion Week great again. That's been the thought of many industry veterans these past few seasons who have felt like New York Fashion Week isn't what it used to be. There's been the reminiscing about the days at Bryant Park and the designers who have come and gone, but this upcoming season, New York Fashion Week appears to be back...

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L'Agence appoints Jeffrey Rudes as CEO

Los Angeles-based label L'Agence just announced a new chief executive officer. The sophisticated label appointed co-founder Jeffrey Rudes to take over the head role, effective Friday, August 25. As CEO, Rudes will focus on growing the label into different avenues. He aims to bring L'Agence to new levels by expanding the product offering....