Levi’s news and archive

Levi’s head of logistics Europe on new distribution centre: "We’re making this investment to stay in Europe”

US fashion group Levi Strauss & Co. has laid the foundation for a new distribution centre in Dorsten, Germany. Time seems to have stood still in this little town while the machines in the excavation pit are working at full speed - because this is where the denim group is building its new European logistics hub. FashionUnited spoke to Torsten Mü...

Fashion

Levi’s and The British Council to host exhibition on circular design

Levi’s is partnering with the British Council’s Architecture Design and Fashion (ADF) programme to host an exhibition and workshops on reimagining post-consumer denim in London later this month. The collaboration is part of Levi’s digital residency with the British Council’s 'Making Matters' programme and follows an open call to...

Culture

Levi’s announces partnership with singer Mabel

Denim brand Levi’s is teaming up with London pop singer Mabel as part of its Music Project, which has already worked with the likes of Skepta, SZA, Snoop Dogg and Loyle Carner. The partnership will allow the platinum-selling hitmaker to provide a rare insight into her creative process for rising talent worldwide within the Levi’s Music Project...

Fashion Featured

Why fashion is integral to the Olympic Games

Fashion plays an integral role in the Tokyo Olympics, with the games officially opening today. The pride of national uniforms, especially from countries with globally recognisable brands and designers, are part and parcel of the competition and representation. Armani, Lacoste, Ralph Lauren, Skims, Adidas and Nike are just some of the brands that...

Fashion Featured

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Management

Levi Strauss swings to full-year loss, sales improve in Q4

Levi Strauss swung to a loss last year as store closures hit revenue, but the US denim company saw a “significant sequential improvement” in Q3 sales. For the year to 29 November, the business reported a net loss of 127 million dollars, compared to net income of 395 million dollars a year earlier. The company saw a 23 percent drop in full-year...

Report

Levi Strauss & Co. names Elliott Rodgers as new board member

Levi Strauss & Co has announced the appointment of Elliott Rodgers to its board of directors, effective immediately. Rogers is currently chief information officer at Ulta Beauty, a role he’s been in since September after having held several supply chain roles since joining the company in November 2013. Prior to joining Ulta Beauty, Rodgers was...

Report

Levi Strauss announces leadership changes amid digital drive

Levi Strauss & Co has announced a number of changes to its leadership team as it looks to accelerate its digital transformation. The US heritage brand has promoted its chief marketing officer Jen Sey to brand president. “The Levi’s brand organization will bring together marketing, design, merchandising and brand experience to drive a center-led...

Management

Levi Strauss reports better-than-expected sales boosted by e-commerce

Levi Strauss & Co reported better-than-expected sales for the third-quarter on Tuesday, with online revenue soaring 52 percent during the period. Net revenue at the company fell 27 percent on a reported basis to 1.06 billion dollars, largely due to Covid-19-related store closures, while net income fell 78 percent to 27 million dollars. But those...

Retail

Levi’s opens circular-focused concept store in Soho London

US denim label Levi’s has opened a new concept store in Soho London with a focus on sustainability and circularity. The brand said the two-floor store will act as a “new blueprint for an in-store consumer experience”, and features a made-to-measure Lot No.1 bespoke denim service; Levi’s Vintage Clothing, a premium line creating new...

Fashion Featured

Ganni launching rental denim collaboration with Levi’s

Danish fashion brand Ganni is teaming up with Levi’s on an exclusive rental only capsule collection, which will be available through Ganni Repeat. The Ganni and Levi’s ‘Love Letter’ collaboration will feature three staple denim pieces, a button-down shirt, 501 jeans and a shirt dress, all of which have been made from upcycled vintage Levi’s and...

Fashion Featured

Levi’s unveils its most sustainable jeans to date

Global denim brand Levi’s has launched its most sustainable jeans ever, made from organic cotton and Circulose, a breakthrough material made from worn-out jeans. The sustainable jeans represent more than five years of research in circular denim design for the brand and will be available as part of its Wellthread line in the classic 502 tapered...