Levi’s® and Barbour join forces: a celebration of heritage, craftsmanship and adventure
Two giants of functional design, Levi’s® and British heritage manufacturer Barbour, have joined forces in a transatlantic collaboration. This partnership honours more than 170 years of shared heritage, craftsmanship and adventure. The Levi’s® x Barbour collection celebrates the intersection of functionality and style that defines both legendary brands, creating new interpretations of their original design methods.
The womenswear Levi’s® x Barbour Spey Wax Jacket reinterprets Barbour’s classic silhouette in a tobacco-coloured waxed fabric. It features a brown corduroy collar; pocket flaps shaped like Levi’s® iconic arcuate; trucker-style cuffs and waistband; and an adjustable back strap that references Levi’s® archival denim. With moleskin pocket linings and co-branded details, this piece unites outdoor functionality with authentic western DNA.
For menswear, the Levi’s® x Barbour Bedale appears in two versions. One is a dark blue desert wax version with a black corduroy collar and front panels with a modern tartan lining. The other is a workwear-inspired denim variant with triple stitching, antique brass details and a resin rinse finish for authentic durability.
For trousers, the collection introduces the Levi’s® x Barbour 578 Pleated Corduroys, featuring deep pleats, classic tartan finishing on the outseam and “Barbour” embroidery on the coin pocket. The interior finishing, directly inspired by the archives of Levi’s® and Barbour, reflects their shared workwear heritage. It includes illustrations of Barbour fishermen and Levi’s® miners on the pocket linings. The Levi’s® x Barbour 568 Loose has a dark, worn-in wash with the same interior finishing and tartan details, emphasising an authentic, lived-in character. Both trousers feature co-branded jacron labels on the back waistband with the iconic logos of both brands, printed in Barbour’s signature green hue.
The collection also includes a heavyweight Levi’s® x Barbour Hoodie in rosin green with co-branded artwork combining Barbour’s classic beacon logo with Levi’s® two-horse pull logo. The Levi’s® x Barbour Graphic Tee brings both brands together in a creative mash-up of their historical imagery. As a finishing touch, there is the Levi’s® x Barbour Waxed Cap in olive-coloured waxed fabric with a tartan lining, antique brass closure and a red Levi’s® tab on the peak.
Each waxed garment in this collection is crafted from Barbour’s premium cotton, infused with beeswax that develops a rich patina over time, much like Levi’s® denim fades and adapts to the wearer.
The campaign celebrates true craftsmanship: the quiet dedication behind every stitch, rivet and seam. Photographed by Tbone Fletcher and styled by Tirino Yspol, the campaign is a visual ode to heritage, labour and the silent poetry of repetition. Inspired by the “10,000-hour rule of mastery,” it features real artisans who dedicate their lives to perfecting their techniques. Among them are Shivas Howard Brown, founder of Friendly Pressure (custom speakers and sound systems); Lev Rosenbush (ceramic designer); Andu Masebo (furniture maker); and Ellie Mercer (jewellery designer).
The collection honours the enduring legacy of craftsmanship, resilience and dedication that Levi’s® and Barbour have embodied for generations. It also celebrates the modern makers forging new traditions for the future.
The Levi’s® x Barbour collection will be launched globally on October 30.
This article was translated to English using an AI tool.
FashionUnited uses AI language tools to speed up translating (news) articles and proofread the translations to improve the end result. This saves our human journalists time they can spend doing research and writing original articles. Articles translated with the help of AI are checked and edited by a human desk editor prior to going online. If you have questions or comments about this process email us at info@fashionunited.com