Levi Strauss news and archive

Levi Strauss names Dario Aguilar as MD, Latin America

Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...

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Levi Strauss & Co. publishes inaugural climate transition plan, aims to be net zero by 2050

Denim and lifestyle brand Levi Strauss & Co. (LS&Co.) has published its inaugural climate transition plan, which includes a roadmap for the company to reach both its near-term greenhouse gas (GHG) emissions reduction target by 2030 and its goal of being a Net Zero emissions company by 2050. Following in the footsteps of the H&M Group and...

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Daniel Geballe to join Levi Strauss board in April 2025

Levi Strauss has elected Daniel Geballe to serve as a member of the board, effective April 26, 2025. Geballe would replace current member David Friedman, who is set to retire next year. The company said in a release that Geballe currently serves as a managing director at SJF Ventures, where he leads investments in early-stage companies creating...

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Labour rights organisations continue to denounce the situation at Levi's Turkish supplier

With a series legislation preparing to come into force, such as the EU Corporate Social Due Diligence Directive (CSDDD), global fashion companies are coming under increasing pressure to adapt their own policies to support their workers’ rights to freedom of association and collective bargaining, including in the supply chain. US denim specialist...

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Levi Strauss Q2 revenues increase, maintains full year outlook

Second quarter revenues at Levi Strauss of 1.4 billion dollars were 8 percent higher on a reported basis and 9 percent higher on a constant-currency basis. However, adjusting for the shift in wholesale shipments and the exit of the Denizen business, the company's revenue would have been up 1 percent or 2 percent in constant currency. Net income...

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Levi’s appoints VP marketing and brand experience for European business

Denim specialist Levi’s has named Mathilde Vaucheret its new vice president of marketing and brand experience for Levi Strauss Europe. Vaucheret confirmed the appointment on her LinkedIn, where she said the new role marked “a new chapter with an extraordinary talent team”. Vaucheret has already been with Levi’s for around nine years, having...

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Crocs tops the charts as the world's most popular fashion brand

The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...

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Levi Strauss names Gianluca Flore as chief commercial officer

Levi Strauss has appointed Gianluca Flore as executive vice president and chief commercial officer, effective July 29, 2024. Reporting to Michelle Gass, president and chief executive officer, Flore will join the company’s executive leadership team and will be responsible for the commercial operations of the Levi’s brand across all global...

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Levi's is cutting 42 jobs at its European headquarters

Levi Strauss is cutting jobs at its European headquarters in Machelen, Belgium, its European management reportedly announced according to Belgian newspaper Nieuwsblad. The news comes after the US fashion brand revealed it was cutting 10 to 15 percent of its jobs worldwide earlier in January. The European headquarters will thus say goodbye to 42...

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Levi Strauss exceeds expectations in Q1 despite declining sales

US clothing supplier Levi Strauss & Co. suffered a drop in sales and red figures in the first quarter of the 2023/24 financial year. Nevertheless, the results published on Wednesday evening exceeded market expectations. In response, the company raised its profit forecast. Over the three months prior to 25 February, turnover amounted to just...

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Levi Strauss to cut global workforce by 10 to 15 percent in 2024

As part of its first phase of the global productivity initiative, Levi Strauss plans 10 to 15 percent reduction of the global corporate workforce. As a result, the company expects to record estimated restructuring charges of 110 to 120 million dollars in the first quarter. Fourth quarter revenues at Levi Strauss of 1.6 billion dollars increased...

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Beyond Yoga ropes in ex-Athleta executive Nancy Green as CEO

Beyond Yoga, athletic and lifestyle apparel brand owned by Levi Strauss has announced that co-founder Michelle Wahler will step down as CEO and Nancy Green, former CEO and president of Athleta, will assume the role. The company said in a statement that Green will join Beyond Yoga as CEO on February 1, 2024 to scale the brand’s continued growth...