Levi Strauss news and archive

The Levi’s® brand launches “A Levi’s® Summer” campaign, where denim shorts bring back the Y2K summer you remember

There are summers you remember. A Levi’s® Summer you never forget. Starting in May, the Levi’s® brand is launching “A Levi’s® Summer,” a campaign built around a simple but powerful idea: Levi’s® shorts are summer. Tapping into the collective desire to put the phone down and reconnect with what is real, the campaign positions Levi’s® denim shorts...

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DTC surge drives Levi Strauss to raise annual guidance

US-based denim leader Levi Strauss & Co. has reported robust financial results for the first quarter ended March 1, 2026, prompting the group to increase its full-year outlook. The company saw broad-based growth across all regions and channels, bolstered by its strategic pivot toward a direct-to-consumer (DTC) denim lifestyle model. Quarterly...

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Levi’s® brand announces multi-year partnership with global icon Rosé

The Levi’s® brand today announced a multi-year global partnership with ROSÉ, the chart-topping singer-songwriter and global icon. The collaboration unites two forces of originality – Levi’s®, the definitive lifestyle brand outfitting the world's originals for over 150 years, and ROSÉ, whose authentic artistry and rock and roll edge have...

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Levi’s e-commerce platform to be powered by Scayle

Enterprise commerce platform Scayle, part of Zalando SE, has announced a global partnership with American denim and apparel brand Levi’s to power its e-commerce across the US, Canada, and Europe. More than 350 online shops run on Scayle’s e-commerce software, including international brands and retailers such as British luxury department store...

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Levi Strauss completes sale of Dockers brand to Authentic

US denim giant Levi Strauss announced the final closing of the sale of its Dockers brand to the US brand management firm Authentic Brands Group on February 27, 2026. This transaction marks a significant shift in the long-term strategy of the company as it seeks to streamline operations and focus on high-growth assets. The divestiture follows a...

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Levi’s® debuts “Behind Every Original” campaign with a Super Bowl advert

Levi’s® launched “Behind Every Original” today, a new global campaign celebrating the people driving change – with an ironic twist. Debuting during the Super Bowl with the manifesto film, Backstory, directed by Kim Gehrig, Levi’s® subverts traditional narrative expectations. It tells the stories of famous icons and everyday originals from a new...

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Levi Strauss shifts to direct-to-consumer model, achieves 7 percent organic growth

US denim giant Levi Strauss & Co. (LS&Co.) has reported a 4 percent increase in reported net revenues to 6.30 billion dollars for the fiscal year ended November 30, 2025. On an organic basis, which excludes the impacts of foreign exchange and divestitures, the group saw a 7 percent rise compared to the prior year. The company has reached what...

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Levi’s launches repairs project to empower young people

US denim and apparel company Levi Strauss & Co. (LS&Co.) has launched a new clothing repairs initiative aimed at helping high school teens “take fashion into their own hands”. The Levi’s Wear Longer Project will offer young people hands-on learning, free digital resources, and community-based workshops, designed to share the practical skills...

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Levi’s Strauss doubles down on AI, introduces services for employees, customers and retail

Denim specialist Levi’s Strauss & Co. has revealed it is developing an artificial intelligence (AI) “orchestration platform” intended to automate and simplify workflows throughout the business. The platform, made in partnership with Microsoft, revolves around a “super-agent” that integrates several AI-powered sub-agents deployed across IT, human...

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Levi’s® and Barbour join forces: a celebration of heritage, craftsmanship and adventure

Two giants of functional design, Levi’s® and British heritage manufacturer Barbour, have joined forces in a transatlantic collaboration. This partnership honours more than 170 years of shared heritage, craftsmanship and adventure. The Levi’s® x Barbour collection celebrates the intersection of functionality and style that defines both legendary...

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Levi Strauss & Co. increases full-year guidance after strong Q3

Levi Strauss & Co. announced financial results for the third quarter ended August 31, 2025, with net revenues of 1.5 billion dollars, representing a 7 percent increase on both a reported and organic basis versus the prior year. Beyond Yoga net revenues increased 2 percent on a reported and organic basis. The company’s performance was highlighted...

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Levi’s® launches Global Icons campaign starring Shaboozey

The Levi’s® brand today unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with...