Crocs tops the charts as the world's most popular fashion brand

The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a higher likelihood of attracting both new and returning customers. In fact, data from a study from marketing agency Red C found that 82 percent of online shoppers prefer to purchase from brands with which they are already familiar.