Licensing news and archive

Skechers expands legwear distribution deal to the UK and Europe

Footwear and apparel brand Skechers has expanded its 20-year legwear licensing partnership with New York-based designer, manufacturer, and distributor of legwear, apparel, and accessories, United Legwear & Apparel Co. (ULAC), to include distribution in the UK and European Union. The license will be managed in these two added territories through...

Fashion

NHL signs new partnership with New Era Cap

The National Hockey League (NHL) has signed a multi-year deal with sports and lifestyle brand New Era Cap to produce and distribute headwear and apparel for the league globally. The agreement, which covers all 32 NHL teams, begins with the upcoming 2024-25 season. Christopher H. Koch, chief executive officer of New Era, said in a statement:...

Fashion

NHL signs new partnership with New Era Cap

Fashion

Authentic Brands partners with One World Brands for Tapout

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has inked a licensing deal for fitness brand Tapout with wholesale apparel company One World Brands. Through the partnership, One World Brands will design, manufacture and distribute Tapout sportswear, activewear and swimwear for men, women...

Fashion

AllSaints expands licensed product ranges

British fashion retailer AllSaints is launching five new licensed product ranges in 2024, as part of its 30th anniversary celebrations. The licensed product launches include eyewear, kidswear, fragrances, men’s tailoring and underwear, and are being introduced to expand the reach of the AllSaints brands. Catherine Jobling, chief operating...

Fashion |Beauty

Coty and Lena Gercke sign new license deal

Beauty company Coty has inked a long-term fragrance deal with German television presenter and model Lena Gercke, who has her own fashion brand, LeGer. As part of the licensing deal, Coty will develop, produce and distribute LeGer’s debut fragrance, which is expected to launch in the DACH region (Germany, Austria, and Switzerland) this summer....

Fashion

Hurley inks licensing deal with Mamiye Brothers

American surf, skate and snow brand Hurley, part of Bluestar Alliance, has signed a licensing deal with fashion manufacturer Mamiye Brothers to develop its women's sportswear and activewear line. Launching January 1, 2025, for spring 2025, the partnership with Mamiye Brothers is designed to be a “step forward in further establishing Hurley's...

Fashion |In Pictures

Roger Federer launches first eyewear collection

Tennis legend Roger Federer has launched his debut eyewear collection with Oliver Peoples, after signing an exclusive licensing deal with eyewear manufacturer EssilorLuxottica in May 2023. The four-collection partnership under Roger Federer’s ‘RF’ brand and Oliver Peoples brands launches with a six-piece line, including four sunglasses and two...

Fashion

Castore to market Umbro in the UK and parts of Europe

British sportswear brand Castore has signed an exclusive deal with Umbro licensee GL Dameck for the Umbro Professional Team Sports sub-license, allowing Castore to market the Umbro brand in the UK, Germany, Austria, Switzerland, Belgium, Netherlands and Denmark. In a statement, Castore said the deal will continue its strategy to build its...

Fashion

Marcolin and Skechers renew global eyewear licensing deal

Eyewear manufacturer Marcolin and American sneaker brand Skechers U.S.A. Inc. have announced the early renewal of their global eyewear licensing agreement. The partnership, where Marcolin designs, manufactures and distributes worldwide Skechers sunglasses, eyeglasses and kids’ eyewear, started in 2014 and has been extended until December 31,...

Business

EssilorLuxottica and Dolce&Gabbana confirm license renewal

Italian fashion house Dolce&Gabbana has announced the early renewal of their eyewear licensing agreement with eyewear manufacturer EssilorLuxottica. The new licensing renewal will see EssilorLuxottica continuing to develop, produce and distribute worldwide prescription frames and sunglasses under the Dolce&Gabbana brand. The existing agreement,...

Fashion |Beauty

Coty and Etro sign new beauty and fragrance license

Beauty and cosmetics giant Coty has inked a long-term beauty license with luxury Italian fashion house Etro to produce and distribute its signature fragrance lines and home scent collections beyond 2040. In a statement, Coty said that the deal will actively drive the expansion of Etro’s fragrances, and it will also work with the fashion house to...