Home

Tags

Licensing

Licensing news and archive

Gap Inc. signs licensing deal with Unlimited Footwear Group

Unlimited Footwear Group (UFG) has announced the signing of a new strategic licensing partnership with Gap Inc. that will see it design, produce and distribute Gap branded footwear. The agreement spans the entire European Union, the UK, Switzerland and Scandinavia, in a deal brokered by IMG. Upcoming footwear collections will each aim to mirror...

Mar 31, 2022

Business

Hugo Boss renews watches and jewellery licensing agreement

German fashion group Hugo Boss has renewed its licensing agreement with the Modavo Group, carrying the duo’s partnership to the end of 2026. The licence covers Boss watches and jewellery and Hugo watches for both men and women. With the contract’s renewal, the retailer hopes to continue working on its Claim 5 growth strategy, in which it plans...

Mar 21, 2022

Retail

Ted Baker signs new UK franchise deal with Aldrich Group

Ted Baker has signed a new licence franchise agreement with the Aldrich Group that will see the retailer potentially open several new stores. The deal also hopes to deliver on the brand’s strategic objectives and continue expanding on Ted Baker’s in-store experiences. In a statement on the franchisee’s website, the company’s CEO said: “This is a...

Mar 10, 2022

Business

Cath Kidston appoints license partner to expand into new categories

British fashion and lifestyle brand Cath Kidston has appointed global brand extension licensing agency, Beanstalk, to expand into new categories in home, fashion and gifting internationally. Known for its hand-drawn prints and playful twists on British classics, Cath Kidston is looking to licensing to expand its reach, following its rebrand as a...

Feb 3, 2022

Business

Brand Machine Group signs licensing agreement for Franklin and Marshall

International fashion firm Brand Machine Group (BMG) has signed a territory licensing agreement with footwear trading company Sugi International Limited, starting AW22. It will see BMG take control of the design, manufacturing and wholesale of Franklin and Marshall’s adults and children’s apparel in the UK, Eire, Scandinavia and the Middle East....

Dec 17, 2021

Business

Valentino signs new eyewear license with Akoni Group

Italian fashion house Valentino has signed a new exclusive eyewear license agreement with Switzerland-based Akoni Group for the design, manufacture and worldwide distribution of its eyewear. Valentino has signed a ten-year agreement with Akoni, which will be effective from July 2022, when the first new styles will be released to the market,...

Dec 2, 2021

Business

Marchon and Lacoste renew global eyewear licensing deal

French fashion sports brand Lacoste has signed a long-term, multi-year renewal of its global eyewear licensing agreement with Marchon Eyewear. The renewal will see Marchon Eyewear, one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, designing, developing, producing, and distributing ophthalmic and...

Oct 13, 2021

Fashion Featured

Gap looking to attract new audiences through licensing

Global fashion retail group Gap Inc. has appointed licensing leader IMG as its first-ever exclusive multi-brand licensing representative, as it eyes expansion with cross-category product extensions that will help it introduce new audiences around the world to its portfolio of brands. The new multi-year licensing deal will initially focus on Gap,...

May 4, 2020

Business

Inter Parfums licensed to create MCM fragrances until 2030

German luxury fashion house MCM has licensed Inter Parfums, Inc. to create, develop and distribute fragrances under its label for the next ten, possibly 14 years. The two parties have announced a ten-year licensing agreement, which includes a four-year automatic renewal option, that could potentially extend the license through December 31, 2034....

Nov 19, 2019

Business

Marcolin Group and Emilio Pucci renew licensing agreement through 2024

Marcolin Group will continue designing, producing and distributing Emilio Pucci-branded eyewear through 2024. The two parties have renewed their licensing agreement for five more years. Emilio Pucci sunglasses have been exclusively produced and distributed by Marcolin Group since 2015. The eyewear company has continued to embody Emilio Pucci's...

Sep 17, 2019

Business

Karen Millen signs worldwide footwear license agreement with Pentland Brands Limited

British brand Karen Millen has appointed Pentland Brands Limited, a division of Pentland Group, as its global footwear license partner. The partnership will allow for Karen Millen to expand its footwear line and make the shoes available for sale at more retailers around the world. Currently, Karen Millen shoes are only available at the brand’s...

Jun 26, 2018

Fashion

Puma to launch superhero and cartoon apparel

Puma has signed a licensing agreement with Hollywood's Warner Bros Consumer Products to launch collections for the Tom and Jerry and Superman franchises. The agreement will see the German based athleticswear company launch apparel, accessories and footwear, to appeal to everyone's super hero within. The new Superman movie, which is not due for...

Feb 11, 2014