Licensing news and archive

H&M launches Squishmallows-themed collection

Swedish retailer H&M has teamed up with Jazwares, the maker of the popular Squishmallows brand, to launch a vibrant apparel and accessories collection inspired by the collectable plush toys. The 42-piece H&M and Squishmallows collection launches online on December 7 and in stores on December 21 and features apparel and accessories for kids and...

Fashion

True Religion to launch first ever pet collection

US lifestyle apparel brand True Religion is set to launch its first collection for pets. Partnering with Wiesner Products Inc. under its pet division, Paw NYC, the company is licensed to develop and distribute True Religion-branded products for both dogs and cats. Set to launch in Spring 2024, the new collection will include pet apparel, beds,...

Fashion

Coty renews long-term license partnership with Adidas

Beauty company Coty has renewed its long-term license agreement with sportswear giant Adidas to continue capitalising on the wellbeing and athleisure trend in beauty. The renewal will allow Adidas and Coty to continue to focus on personal care, wellness, sports, and sports lifestyle, with "pioneering research and innovation into areas such as...

Fashion Featured

Ben Sherman signs new licensing agreement with BSI Apparel Limited

Contemporary menswear brand Ben Sherman has signed a new licensing deal with BSI Apparel Limited, a subsidiary of Broadgate1960, the parent company of Crew Clothing Company, Saltrock Surfwear, and Pringle of Scotland, to produce and distribute its men’s apparel and tailored clothing. In a statement, Marquee Brands, which owns Ben Sherman, said...

Fashion

Authentic Brands Group awards Peerless licensing deal for Vince

Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform that owns men’s tailoring brand, Vince, has announced a long-term licensing partnership with Peerless to design, manufacture and distribute the brand. In a statement, Authentic said that Peerless will undertake the design of Vince’s men’s...

Fashion

White Mountain signs licensing agreement with Mirage Fashion Group

Footwear brands White Mountain and Cliffs, part of American Exchange Group, have signed a new licensing agreement with Mirage Fashion Group, a privately held global outerwear company. In a statement, White Mountain and Cliffs said that Mirage Fashion Group will distribute rain, lightweight and heavyweight outerwear for women, men and kids for...

Fashion

Reebok announces smart eyewear deal with Innovative Eyewear

Authentic Brands Group, the global brand development, marketing and entertainment platform, which owns sportswear brand Reebok has signed a multi-year global licensing agreement with Innovative Eyewear, Inc., the developer and retailer of smart eyewear under the Lucyd, Nautica and Eddie Bauer brands. In a statement, Innovative Eyewear said the...

Fashion

Etro and Safilo ink eyewear licensing deal

Italian fashion label Etro has signed a ten-year global licensing deal with the Safilo Group to design, manufacture, and distribute its branded eyewear collections. Etro said that Safilo would launch its first eyewear collection, featuring sunglasses and optical frames, for the spring/summer 2024 season, under the creative direction of Marco De...

Business

Justina McCaffrey taps Cronus Global for licensing expansion

Couture bridalwear designer Justina McCaffrey has unveiled a new partnership with international brand licensing agency Cronus Global to tap into the 60 billion US dollar global bridal market via direct-to-retail bridalwear initiatives and product licensing. McCaffrey, who is Canada's most celebrated wedding dress designer, has spent the last...

Fashion

Roger Federer signs eyewear license With EssilorLuxottica

Retired tennis star Roger Federer is launching his own eyewear after signing an exclusive licensing deal with EssilorLuxottica-owned eyewear label Oliver Peoples. In a statement, EssilorLuxottica said that Oliver Peoples will design, manufacture and distribute Roger Federer’s eyewear worldwide, with the first collection to launch in spring 2024....

Business

Authentic Brands names Versa Group as Geoffrey Beene licensee

Authentic Brands Group, a global brand development, marketing and entertainment platform, has announced that Versa Group, a leading manufacturer of men’s apparel, will produce and distribute men's dress shirts for Geoffrey Beene. In a statement, Authentic said the products will be available at a wide range of department stores, speciality...

Business

Xcel Brands signs licensing partnership with One Jeanswear Group

Media and consumer products company Xcel Brands, which owns Halston and C. Wonder, has signed a new strategic licensing partnership with apparel and fashion company One Jeanswear Group (OJG). Under the agreement, OJG will design and produce apparel products for Xcel’s C. Wonder by Christian Siriano brand. The first products under the deal will...