Pajama’s apparel industry’s value to triple by 2027
Since the pandemic started, sales of pajamas, loungewear and comfortable clothing fitting for stay-at-home and work-from-home new routines have exploded. Recent research estimates the pajama global industry will be worth three times more by 2027. Market research firm NPD Group has told ‘Business Insider’ that pricier pajamas – costing 50 dollars...
Apr 11, 2021
‘Wear to Work’ fashion is redefined for 2021
Consumers have found comfort in apparel and footwear for 2021, as ‘wear to work’ fashion is redefined to fit people spending more time at home. Overall, apparel sales declined 19 percent in 2020 in the US, while ‘comfy cozy’ categories such as sweatpants grew 17 percent. Sleepwear rose 6 percent, and sports bras grew by 10 percent, according to...
Feb 9, 2021
Formalwear brand Hawes and Curtis steps into loungewear
British heritage brand Hawes and Curtis has launched its first loungewear collection in response to an increasing demand for more casual apparel during the pandemic. The brand, which normally specialises in formalwear, will now be selling elevated essentials including hooded sweatshirts, crewneck sweatshirts, sweatpants and T-shirts in 100...
Jan 27, 2021
YOOX | NEW MENS LOUNGEWEAR
Jan 13, 2021
Annual review: 2020 fashion in five major themes
Fashion is ever changing in color and style - but at the end of the year there are always a few patterns that can be found. What were they in 2020? FashionUnited summarizes the fashion of an eventful year in five central themes. Digitization: from online shopping to virtual fashion weeks The most remarkable trend in fashion was undoubtedly the...
Dec 30, 2020
'Flexi-wardrobe' on rise in UK as comfort trumps formality
Following huge shifts in the way people live and work in recent months due to Covid-19, new data reveals that 49 percent of UK adults now own more ‘relaxed’ clothes than ever before as they embrace a ‘flexi-wardrobe’. With much of the nation abruptly thrown into a new normal of home-working and virtual social events, 28 percent of people now...
Oct 7, 2020
Consumer interest in loungewear, lingerie and activewear surges amid lockdown
The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnsonannounced the immediate closure of all ‘non-essential’ storesacross the country...
Apr 9, 2020
5 ways designers should approach their collections in times of crisis
We are now in the fourth month of a global battle against Covid-19, and what has officially been termed a pandemic of unprecedented scale. What does that mean for fashion designers who must create next season’s collections? How can they interpret the zeitgeist, bringing sensitivity to consumer’s needs but still deliver newness and meet the goals...
Mar 23, 2020
Christy Dawn launches first-ever loungewear collection
Los Angeles brand Christy Dawn—which has become known for pioneering the use of deadstock fabric in the sustainable fashion movement—is expanding outside of its signature dresses and ready-to-wear pieces with a new foray into loungewear. On Feb. 27, Christy Dawn—recognized for its bohemian and vintage-inspired dresses—launched The Sonny Set, a...
Mar 3, 2020
MCM launches gender-neutral lounge and sleepwear collection
Luxury lifestyle and accessories brand MCM has expanded into leisurewear for those at-home moments with its first-ever Lounge & Sleepwear collection. According to an announcement from the company, the collection is rooted in “the brand’s travel heritage and interpreted for the modern nomad.” With comfort at its focus—and the bold, colorful...
Jan 14, 2020