The surge in remote working has fundamentally altered the British wardrobe landscape, with a recent study underscoring the nation's growing reliance on loungewear. According to findings from a survey conducted by digital department store Freemans, an overwhelming four in five (80 percent) Britons now find themselves donning loungewear more...
Apr 30, 2024
At a time when the industry has never been faster, the cry for a much needed change is becoming ever present. “People are beginning to set a new standard,” confirmed Gillian Ridley Whittle, the founder and CEO of UK-based lingerie, sleepwear and loungewear label, Peachaus. In fact, it was Whittle’s own relationship with the industry that led her...
Jan 23, 2024
The UK is getting a new fashion trade show dedicated to lingerie, nightwear, resort and lifestyle apparel in January 2024. ‘Wonderland’ will open its doors to the industry from January 28 to 29 at the Vinyl Factory in Soho, London. The trade show will showcase the “best-of-the-best” autumn/winter 2024 collections from well-known intimate apparel...
Dec 14, 2023
The official Christmas dress code for 2023 is set to be festive pyjamas, according to data from Buy Now Pay Later (BNPL) provider Clearpay. In a survey involving 2002 Brits, the research delves into Christmas Day attire, uncovering that 37 percent prefer not to dress up and instead opt for festive loungewear, signaling a trend toward a more...
Dec 12, 2023
Hackett London has unveiled a luxury lounge and sleepwear collection in partnership with fashion and lifestyle brand David Gandy Wellwear as it continues to expand its offering to cater for “off-duty moments of daily life”. The 12-piece collection of lounge and sleepwear merges Hackett London’s modern take on classic, traditional menswear with...
Nov 30, 2023
In today's fast-paced world, the term "loungewear" has become synonymous with comfort, style, and, yes, even fashion. As fashion takes a backseat to comfort in the era of remote work and casual Fridays, Cris&Mot, a brand rooted in the art of essential elegance, stands out as a pacesetter in the loungewear segment. This brand seamlessly marries...
Sep 14, 2023
Introducing a harmonious blend of sophistication and urban flair, our luxury streetwear brand proudly hails from the fashion capital of the world, Italy. Crafted with passion, we present a collection that redefines modern luxury. Drawing inspiration from Italy's rich cultural heritage, we infuse timeless motifs with cutting-edge design to the...
Aug 4, 2023
Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...
Sep 1, 2022
British retailer Joe Browns has unveiled a new collection of loungewear and pyjamas in line with the ongoing comfort-centred lifestyle trend. The Sloe Joes launch follows on from the brand’s smaller trial of the casualwear line last year, now spanning 35 options in 17 colours that feature Joe Browns’ signature prints. The collection includes...
Mar 17, 2022
Fabletics is continuing its evolution from a fitness company focused on activewear into a more holistic lifestyle company offering a comprehensive wardrobe for versatile living with the addition of a new ‘Any-Wear’ collection to “be worn anywhere and at any time”. The new ‘Any-Wear’ active life wear capsule aims to offer performance-ready styles...
Jan 5, 2022
Swimwear and intimates brand Andie has raised fresh funding as it steps into the red-hot loungewear market. The company revealed Tuesday it has secured 18.5 million dollars in a Series B funding round led by Marcy Venture Partners with participation from previous investors City Rock and Gaingels. Andie was launched in 2017 as an inclusive...
Dec 15, 2021
Emerging designer Harris Reed, known for his luxury red carpet designs, is targeting the rise of loungewear with the launch of ‘Fluid Basics’ featuring gender-fluid off-duty wardrobe staples. Set to launch this month, ‘Fluid Basics’ aims to embody the brand ethos of inclusivity and fluidity and features seven wardrobe staples including tanks,...
Dec 1, 2021