Lucky Brand news and archive

Lucky Brand unveils collaboration with Cole Hauser

American denim and lifestyle brand Lucky Brand has unveiled a western-inspired apparel collection with Yellowstone actor Cole Hauser. The collection marks an extension of Lucky’s relationship with Hauser, who was named the face of the brand in November 2023 and draws inspiration from the actor’s connection to the outdoors and his love for...

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Velocity to develop and distribute Lucky Brand workwear for Authentic

Authentic Brands Group (Authentic) has announced a partnership with Velocity Global Brands (Velocity) for Lucky Brand workwear. Through the agreement, Velocity takes on the design, manufacturing and distribution of men and women’s workwear across the US and Canada for the Americana-inspired premium denim and lifestyle brand. “The partnership...

Fashion

Laura Ashley partners with Lucky Brand on limited collection

The newly relaunched Laura Ashley is once again embarking on a collaboration path via a new partnership with lifestyle label Lucky Brand. The limited edition, 15-piece collection will bring together Laura Ashley’s heritage fashion identity with Lucky Brand’s Americana-inspired aesthetic, in a bid to appeal to both of the brands’ long-time...

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Fashion

Fashion brands are featuring their employees in campaigns

Brands have long employed imagemakers to tell their visual stories each season. Fashion campaigns require vision and complex project management skills to marry a team of diverse creatives, with designers, photographers, art directors, stylists, casting directors, models, set designers and beauty teams hired to create the images to reflect those...

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Business

Simon Property Group, Authentic Brands Group acquire Lucky Brand

Lucky Brand has been bought by Sparc Group, joint partnership of Simon Property Group and Authentic Brands Group. The denim brand had been searching for a buyer since it filed for bankruptcy last month. Sparc is paying a sum of 140.1 million dollars in cash for Lucky Brand, and will acquire rights to sourcing, product design and development and...

Fashion

Lucky Brand distributes over 150,000 masks through donations and sales

Lucky Brand has announced that it achieved distribution of over 150,000 protective face masks to date. The denim brand has donated masks to 39 Los Angeles-based organizations that support BIPOC, the unhoused community and low-income individuals who have been affected by this health and economic crisis. The brand has also sold masks to consumers...

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Retail

Lucky Brand begins reopening locations

As lockdown restrictions are slowly being lifted, Lucky Brand has begun re-opening their stores. In preparation for re-opening, Lucky Brand has begun sending health and safety kits containing additional cleaning supplies, sanitizer and reusable face masks. The denim technical design team re-purposed available materials, such as promotional...

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Business

Lucky Brand successfully refinances through Wells Fargo

Lucky Brand denim has announced a successful refinancing transaction that upsized its existing first lien term loan via existing lenders Wells Fargo Capital Finance and Gordon Brothers Finance Company. The transaction also refinanced Lucky Brand's former second lien credit facility via a new second lien term loan provided by a joint venture...

Retail

Lucky Brand opens first Staten Island store

Lucky Brand has opened its first Staten Island store at Empire Outlets. The Los Angeles-based denim and apparel brand joins other mall brands at the outlet including Gap, American Eagle, and True Religion. Lucky Brand currently has over 250 stores throughout North America. This new 4,912 square-foot store features Lucky Brand's heritage denim,...

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Interview: Chei Burris, Recruiting Manager at Lucky Brand

Careers in Fashion is a hot topic here at FashionUnited. Recently, we chatted with Chei Burris, Recruiting Manager at the California-based American denim company, Lucky Brand. Burris tells us, “We (at Lucky Brand) do what we love with the people we love; we work hard, we play hard, we win big and we celebrate our successes.” As the company’s...

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Fashion

Lucky Brand launches Elton John capsule collection

Fashion is tapping into fandom once again. Not long after Toms announced its Star Wars collection, which is coming out in time for the upcoming film “The Rise of Skywalker,” another brand is creating its own collection of merchandise—this time, with classic rock and roll. Iconic denim company Lucky Brand has launched its Elton John capsule in...

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Lucky Brand CEO resigns and takes same role at Guess

Carlos Alberini has resigned as Lucky Brand’s Chairman and CEO, effective immediately, the American denim label announced on Monday. Alberini, who served as Chief Operating Officer at Guess between 2000 and 2010, is going back to the company as CEO and Director. He will be succeeding Victor Herrero from February 2. "I am very excited to have...