Lucky Brand launches Elton John capsule collection

Fashion is tapping into fandom once again. Not long after Toms announced its Star Wars collection, which is coming out in time for the upcoming film “The Rise of Skywalker,” another brand is creating its own collection of merchandise—this time, with classic rock and roll. Iconic denim company Lucky Brand has launched its Elton John capsule in partnership with Paramount Pictures to celebrate the upcoming movie “Rocketman,” which will be in theaters May 31.