Luka Doncic news and archive

Basketball star Luka Dončić launches direct-to-fan platform

Los Angeles Lakers star Luka Dončić has partnered with e-commerce platform Shopify to launch his own direct-to-fan “universe,” called 77X, offering exclusive merchandise and collectibles, alongside content and live experiences for his fans. In a statement, the NBA star said the move creates a new model for athlete-fan connection, designed to...

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Luka Doncic signs Air Jordan deal

Dallas Mavericks player Luka Doncic has inked a five year, seven-figure deal with Nike's Air Jordan brand. At just 20 years old, the basketball player is in his second season with The Dallas Mavericks. The news was reported by CNBC. Doncic was named the NBA's 2019-19 Rookie of the Year. He has already tallied more 30-point triple doubles than...