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Luka Doncic signs Air Jordan deal

By Kristopher Fraser

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Dallas Mavericks player Luka Doncic has inked a five year, seven-figure deal with Nike's Air Jordan brand. At just 20 years old, the basketball player is in his second season with The Dallas Mavericks. The news was reported by CNBC.

Doncic was named the NBA's 2019-19 Rookie of the Year. He has already tallied more 30-point triple doubles than any player under 21 years old in history.

“We’re very pleased to welcome Luka to the Jordan Brand,” Craig Williams, president of the Jordan Brand, said in a statement. “He is an undeniable talent, and he’s already demonstrated a fearlessness in the clutch that we prize in the Jordan Brand family.”

“We are excited to welcome [Doncic] to the Jordan Brand family,” Michael Jordan said in a statement. “He rounds out a roster of incredible new talent united to represent Jordan Brand for the next generation.”

Air Jordan continues to be one of the most prestigious brands in Nike's portfolio. In 2018 Air Jordan generated 2.9 billion in sales for Nike.

AIR JORDAN
Luka Doncic