The Lyst Index, a quarterly overview of the most popular fashion brands and products worldwide, once again offered insight into what was happening in the industry. The ranking was compiled based on the search behaviour of 160 million shoppers per year, both on and off the Lyst platform, as well as sales data and global social media activity. Q1...
Apr 30, 2025
Zozo, Inc. has acquired the London-based fashion shopping platform Lyst. Lyst has signed a definitive agreement to be acquired by the Japanese fashion e-commerce platform, the London-based company announced Wednesday. The purchase price is US$154 million (€139 million). Following the acquisition, Lyst will become a wholly owned subsidiary of...
Apr 9, 2025
The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...
Jan 31, 2025
The Lyst Index, the ranking of the world's most popular fashion brands and items, has delivered its verdict for the final quarter of 2024. Once again, Miu Miu takes the top spot on the podium. The Prada brand has made 2024 its year, ranking first three out of four times in the last few quarters. Its cultural DNA (including participation in Art...
Jan 30, 2025
Loewe has climbed back to the top of the most sought-after brands thanks to its cultural engagement, 'it' pieces and collaborations. The Spanish luxury fashion house topped the Lyst Index for the second quarter of 2024. This put Loewe ahead of the Italian Prada Group fashion houses Miu Miu and Prada, which secured second and third place...
Jul 25, 2024
Prada has risen two points in the ranking of popular fashion brands compiled by Lyst, becoming the most popular name in Q4 of 2023, according to the search engine. Miu Miu, Prada's 'little sister' that was had initially held the top spot, dropped one point to become second. Loewe also fell a point and now sits at number three in the quarterly...
Feb 1, 2024
2023 is drawing to a close and, with it, fashion search engine Lyst has announced its annual ‘Year in Fashion’ overview. The report shows, among other things, which trends were most important this fashion year, which brand was searched the most and what the most popular shoes and bags were. Luxury fashion brand Miu Miu was once again labelled...
Dec 1, 2023
The Italian luxury label Miu Miu tops the ranking of the world's most sought-after fashion brands. In the current Lyst Index for the third quarter, Miu Miu not only displaces the Spanish luxury brand Loewe from the top position, but also takes over from its big sister Prada. Last quarter, Miu Miu still occupied fourth place on the list, behind...
Oct 13, 2023
Following what Lyst described as a “renaissance”, Spanish brand Loewe has topped the resale platform’s highly acclaimed index for the Q2 period, climbing 13 places over the last 12 months to take the number one place for its first time. According to Lyst, searches for Loewe have increased 19 percent this quarter, driven by its cult basket bags...
Jul 20, 2023
Prada Group dominated the Q1 2023 Lyst Index, a ranking of the most popular apparel brands compiled by fashion search engine Lyst. The group’s namesake label topped the index for the second quarter in a row as searches for the brand increased 22 percent. Meanwhile, Miu Miu - which is also owned by Prada Group - moved from fourth to second place...
Apr 19, 2023
The Lyst Index for Q4 of 2022 has arrived, and with it comes some significant shifts in shopper sentiments towards big name luxury brands. For one, Gucci, which was at the top for Q3, fell to second place, while the former occupier of the spot Prada went up to first. It comes as both companies experienced some significant changes in their...
Feb 3, 2023
Luxury marketplace Lyst has released its Year in Fashion 2022 report, covering a series of celebrity-backed trends, fashion collaborations and cultural moments that defined customers’ searches on its platform. In the report’s introduction, the retailer said over 200 million people had browsed and shopped on the site this year, providing data for...
Nov 29, 2022