MAC Cosmetics news and archive

MAC Cosmetics appoints new global marketing executive

MAC Cosmetics, part of The Estée Lauder Companies Inc., has appointed Emily Bromfield as its new senior vice president of global marketing to oversee the brand’s global marketing strategies across all categories and channels. In a statement, MAC Cosmetics states that Bromfield will bring her “disruptor mindset and consumer-first approach” to the...

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Fashion |Beauty

M.A.C Cosmetics “biggest” beauty brand in 2023

M.A.C Cosmetics has been named the “biggest” beauty brand in 2023 due to the launch of its dewy skin tint earlier, according to LookFantastic’s annual beauty trends report. The report, which analyses internal LookFantastic data, as well as the most searched-for products on TikTok and Google, reveals the skin, hair and make-up trends, products...

Fashion

MAC Cosmetics debuts next-generation product sampling with Perfect Corp and SoPost

MAC Cosmetics, an Estée Lauder-owned brand, is launching a next-generation product sample with Perfect Corp, a company that provides beauty tech solutions and SoPost, an online product sampling partner. The unique product discovery journey combines hyper-realistic AR virtual try-on and personalized AI shade matching, with the convenience of...

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Fashion |Beauty

Perfect Corp. partners with MAC Cosmetics and SoPost on product sampling experience

Artificial intelligence (AI) and augmented reality (AR) tech firm Perfect Corp. is teaming up with beauty brand MAC Cosmetics and online product sampling platform SoPost, for a first-to-market personalised product sampling experience. Described as “next-generation product sampling,” the partnership will combine MAC Cosmetic consumers with a...

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Retail

Clearpay announces new partnerships with retailers

UK "Buy Now, Pay Later" service Clearpay has announced partnership with a number of retailers. These new brands include Gymshark, Mac Cosmetics, Reiss, Never Fully Dressed and Ren. As well as launching new partnerships, Clearpay is presenting consumers with the bi-annual Clearpay Day sale where brand partners will offer shoppers deals and...

People

Paper EIC leaves magazine for MAC Cosmetics

Paper’s Drew Elliott will be stepping down from his position to pursue a career in beauty. According to a press release, the British magazine’s editor-in-chief will be the new senior vice president and global creative director at Esteée Lauder-owned MAC Cosmetics beginning on Oct. 28. “Drew’s ability to translate consumer data points into...